The Sardas: Where Leadership is the Family Norm

The Sarda family has been instrumental in India’s jute manufacturing industry’s success. And one can say that all the credit goes to one man – Mr. Ghanshyam Sarda.

Jute mill

After graduation, Mr. Ghanshyam Sarda worked on the family jute business. It was dying a slow, painful death. The industry's fate turned around when Mr. Sarda managed to revive it with his inherent leadership skills. Employees, investors, and others involved in the jute sector all lost money. Mr. Ghanshyam Sarda gathered all his strength and saved the underpowered jute mills from the ruins of the dying business. Since then, there has been just growth. Over the years, Mr. Sarda has managed to expand the group into numerous different industries.  

Seafood plant

There was no stopping him when it came to expansion. After successfully saving the jute mills, he acquired the seafood processing plant in West Bengal. Earlier under the government of West Bengal, the plant had been out of work for a little while. Presently with EU registration and HACCP certification from the US Food & Drug Administration, this unit has turned a new leaf. It is now the largest seafood processor in West Bengal.

Some remarkable statistics

• The Sarda Group employs about 50,000 people in West Bengal, making it one of the state's top employers.

• The Sarda Group now controls a 20% piece of India's booming jute sector.

• The BSL Limited was taken over in the year 2002. Vision Comptech, the Sarda Group's IT division, got the land deeds for its impending call centre later that year.

• The recently constructed Jute Mill in Alwar, Rajasthan, is expected to cost Rs 100 crore.

• The company currently operates eight jute mills that manufacture more than 500 tons of jute goods each day.

• The Sarda Group bought a 4% share in GIC Housing and described it as a long-term investment.

Mr. Sarda has never been afraid to dive into the deep end with his businesses. A good leader knows how to make the most of any opportunity.

The new generation of the Sarda’s

Following his family's footsteps, Mr. Neetish Sarda, son of Mr. Ghansyam Sarda, has become one the top names in the entrepreneurial circle. Providing innovative and out-of-the-box office spaces, he has earned himself quite a name in the architectural industry. This new venture, 'Smartworks,' has grown to a approx 5  million sq ft footprint spanning nine important cities of India, including Delhi-NCR, Kolkata, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. Under his leadership and vision, serving more than 600+ large corporations, SMEs, startups, and freelancers.

The Sardas are like any other ordinary family but with extraordinary minds. The three generations of the family have shown a keen sense of ambition. Their success can be owed to their ability to lead people towards a greater future. There is always more to come with Mr. Neetish Sarda paving the way for a new wave of ideas.