The Role of Responsive Web Design in Business Strategy

All the clients these days want a mobile version of their website. It has become necessary for the survival of the business as half of the total traffic over the web is being generated through mobile devices. The need for responsive web design has never been so great for businesses of any size and location. Whether you are a start-up or a big corporate, you need a responsive website for all the potential mediums.

 

Being responsive means to adjust your business strategy according to the user behavior. The web design element adds to it by creating specific platforms for users based on the screen size and resolution. As the user switches from one medium to another, the website should adapt to the change by being responsive. The practice involves a mix of flexible grids and layouts and an intelligent use of CSS media queries to adapt to any screen size or resolution.

 

Businesses have realized the significance of responsive web design and are looking to come up with new and creative ways to engage the audience. For example, some e-commerce websites have perfectly filled in the market gap that wasn’t being catered to before. By creating websites that is user-friendly and is responsive to the user’s queries, they have achieved great success. Everything you can possibly imagine will be delivered to your door step at a competitive price.

 

In this fast paced world where customer needs and preferences are changing within a matter of days, one needs to have a responsive web design for his business. Creating such a design requires significant market research, which may not be possible for you if you are a small company. So the best way to go about it is to hire professional services that are adroit in making such designs.

 

Being able to quickly respond to the user’s query is also an important element of being responsive. To get the fastest performance on our pages, we need all the HTML and CSS required to render the top part of the page within the first response from the server. That magic number is 14kb and is based on the max congestion window size within the first round-trip time.

 

Some of the top companies have already integrated responsive web design as a part of their overall strategy. They have realized the significance of it and are using it as a major tool for their competitive advantage. Whoever reaches and responds to the customer needs have an obvious advantage in this day and age. There are more developments expected in this field in future, so you better take action before it is too late.