The Role Of Local SEO In Attracting Patients To Your Practice

You've spent many years building your medical practice. It’s taken a lot of determination and grit to open the doors of your practice. After years of dreaming of operating your own facility, you’re starting to see that dream become a reality. But there's still one thing that you need to focus on in order to complete your dream–patient acquisition.

Marketing your business may seem easy enough, especially with social media and easy-to-navigate advertising platforms like Google ads. But these aren't the only ways that you get patients. Local patients will likely be repeat patients and are crucial to every practice. Fortunately, some knowledge of local SEO techniques will help you bring in more patients and benefit your practice. 

The Game Changers: SEO & Schema Markup

What role does search engine optimization (SEO) play in your marketing strategy? Tools like SEO and schema markup make it easier for internet users to discover your web pages. SEO and keywords help provide the necessary information in your content to increase its visibility among search engine users. In the same way, schema markup optimizes your web pages. It allows websites to “read” your pages, determine the topics of your content, and present it to users when they search for the exact (or similar) services your practice offers.

What Is Local SEO?

What's the difference between SEO and local SEO? While regular SEO practices focus more on your services, local SEO techniques use your services and the area where you offer them to increase local visibility. 

Combining keywords with your geographic location is a common and effective local SEO strategy. For instance, if you base your practice in Florida near Orlando, your SEO keywords should include the location and service you’re advertising. If you offer facelifts in your Orlando-based practice, your best local SEO would consist of keywords like “Orlando, Florida” and “facelift,” along with other keywords associated with the area and the procedure.

How Local SEO Attracts Patients To Your Practice

Local SEO uses keywords and information from the areas around your practice to help draw in potential patients. This technique helps ensure your practice is visible to users searching for your services and geographic location simultaneously. Keywords with your service and city name are prime examples of local SEO and will draw the most traffic to your site and your practice.

Other Ways To Boost Your Practice’s Online Visibility 

A few other marketing techniques to increase your practice’s visibility include:

• Updating your website content

• Optimizing your pages

• Using casual, patient-centric language for all content

• Creating reputable backlinks

• Running GEO-targeted ads

Attract Patients To Your Practice With Local SEO

Like all marketing strategies, local SEO can be a great tool in the right hands. If you need help with your marketing or advertising campaigns, we get it. As a team of marketers, we understand that running your practice and promoting your business can be difficult. 

If you're looking for a way to relieve some pressure, call us at (206) 787-0784 today. We can discuss your practice or plastic surgery SEO and how the realdrseattle marketing team can help you promote your business online with local SEO strategies–and so much more!