The Problems of the Marketing Industry

In the dynamic world of marketing and design, a design company reflects on the challenges plaguing the industry and charts a transformative path forward. Initially driven by the goal of customer satisfaction, the company realized the prevalent issues within the design landscape.

Firstly, businesses tended to focus inwardly, prioritizing their own concerns over understanding the market. Second, design, branding, and strategy often took a back seat, leading to suboptimal websites and logos. Lastly, a lack of understanding of the target audience resulted in wasted time and money on ineffective marketing plans.

In response, the company shifted its approach, placing emphasis on brand strategy. Recognizing that a brand encompasses more than just visual elements, the company defined brand strategy as a comprehensive understanding of the business, market, and positioning. This evolved into an eight-stage process, covering everything from understanding the business to crafting a visual brand and constant analysis for adaptation.

The company now focuses on being more than a design service provider; they strive to be strategic partners for businesses. The core of their services is now brand consulting, where strategy is woven into every project and decision. By offering a free consultation, the company aims to assist businesses in crafting effective branding strategies, emphasizing the importance of perception in driving success in the competitive world of marketing and design.

Norris Design | Kimberly Norris | Norrisdc.com