The 4 Blunders- Why Your Brand Blends In Too Much
Poor presentation
In the era of
digital marketing, it is crucial for you to understand how vital your
presentation is. It not only represents your brand but also the dream you so
efficiently shaped into reality by coming up with your brand. If your brand is
of superior range, but you present it poorly there is entirely in no point in
wasting your money. The presentation is an investment you make over and over
again to build a brand image and to sustain it through life. Following pointers
could be helpful in avoiding poor presentation-
▪
Hiring a
professional marketing team
▪
Deciding a
target audience
▪
Creating
awareness about your brand first to the team and then asking them to
reciprocate the same idea to your audience
▪
Creating
relevant content for your brand so that it doesn't get lost in the web chaos
▪
Expanding
your brand's presence across the geographical boundaries
▪
Being
familiar with the latest trends and tools for optimizing marketing strategies
Lack of social media presence
We are living in
the social media age where everyone knows everyone and everything. Your brand
would be successful only if you mark your presence across the several social
media platforms like Facebook, Twitter, LinkedIn, snapchat and YouTube etc.
your brand should have a website with complete ‘About us' details so that when
people visit your website through any of the social media channels they should
be able to grasp the precise idea of your business/ brand and they know- how to
make purchases.
You can use the
help of bloggers to create unique and search optimized content for you aka
content marketing so that it attracts maximum traffic on your brand's website.
Popular content these days is of two types-
▪
Written:-
web pages, blogs, tweets etc.
▪
Video:-
developing a video (short/ long/ interactive) to attract the audience towards
your brand
Not understanding your audience
You have covered
everything- design, implementation and services but have you thought about the
fact that your brand's audience is the most crucial point when it comes to
marketing funnel. Suppose, you are a brand that makes stuffed toys so who your
target audience really is? The kids yes but do these kids make the decision of
buying those toys? No! That decision depends on how attractive your product is
to the parents.
Similarly, you
have to be very certain of your targeted audience because they are the ones you
are doing all this, they are the ones who are going to give you business at the
end of the day. In order to achieve desired results for your brand carve out
the targeted audience and then choose an appropriate marketing strategy from
the following-
▪
Email
Marketing
▪
Social
Media Marketing
▪
Pay-Per-Click
Marketing (Google AdWords)
▪
Search
Engine Optimization
▪
Influencer
Marketing
▪
Content
Marketing
▪
Retargeting
Ads
▪
Viral
Marketing
▪
Affiliate
Marketing
Not developing own style
Your brand is
the reflection of the idea you had so it should be presented and understood in
exactly the same way as you perceived it. It should have its own identity and
should be unique in its own style. For achieving this, you need to do the
following-
▪
Getting a
logo-
A logo
represents your brand uniquely in the form a styled graphic. It is like the ID
card of your brand.
▪
Slogan/
Motto-
Words matter the
most. People visiting your website should be clearly able to understand your
idea in simpler terms like a slogan or a motto describing where you and the
whole idea for the brand is coming from.
▪
Visuals-
The website
shouldn't be dull; it should speak volumes about your brand by the graphics
used on the website.
Ashish Jha
30 year old, is
the Chairman & Managing Director of Datagen Internet Services Pvt. Ltd., A
leading Digital Marketing Company that offers services like, Voice otp service , SEO,
Website designing etc.
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