Tactics to get more product reviews and boost your sales

Reviews help a lot of us these days. Whether we have to decide the best restaurant to eat from or the best place to buy clothes, we prefer going through the review section of the products. Thus, reviews play a significant role in defining your credibility.

Here we have put forth a few tactics to get more product reviews and boost your sales. 

How to Get More Product Reviews

Most customers look for reliable reviews but a majority of them don’t write one. Around 92% of buyers go through the reviews of any product they are willing to buy but only 6% actually bother to post their reviews. 

Here’s what you can do to encourage your customers to easily post reviews for your products.

• Include customer testimonials on the website 

Display the product reviews on the website itself. Allow the customers to engage with the reviews by marking whether the review was helpful or not, asking questions, marketing their satisfaction level in different aspects, etc. The reviews you get on personal texts, share them as well. Make your reviewers feel worthy by simply giving the shoutouts, etc. Make sure that your product reviews are highlighted on social media.

• Ease the process of posting reviews

Customers are more likely to leave reviews on your products if you make it simple for them to do so. People won't navigate through multiple levels of your website to find their product in the database and then leave a review. What you can do is create easily accessible forms for user review. 

• Send follow-ups after purchase

The easiest way for getting reviews is via post-purchase emails, which have an average response rate of 8%. The easiest way for getting reviews is via post-purchase emails, which have an average response rate of 8%.

To benefit from the positive emotions that shopping releases, try sending an email of review requests no later than a week after the purchase to get the best response. 

• Increase Customer Reviews by Using Incentives

Your customers will be greatly motivated to leave reviews if you offer them special offers, coupons, and other incentives. Incentives also encourage repeat purchases. Another way of tracking and continuing your incentives is through loyalty programmes. You can include points for reviews and social media sharing if your business has a loyalty programme in place. 

• Incorporate CTAs 

You can generate CTAs (Call To Action) through a QR code and ship them along with the invoices and other marketing products in the shipment. Through the QR code, the consumers can be directed to the review forms on their mobile phones itself.

• Manage Reviews with Product Review Tools

You can manage your reviews with the help of various product review tools. You can find an eCommerce platform that would benefit you.

• Don’t ignore negative reviews

Yes, you read it correctly. Ignoring negative feedback isn't the best way to react. Instead, you should respect the customer's opinion and apologise. 

Request that the client leaves a new review after everything has been resolved and they are satisfied. It's entirely possible that you'll gain a lifelong customer from a negative review. But this will happen only when you deal with the situation professionally and fix things effectively.

• Mark your presence on social media

Utilize social media to increase the number of reviews. Simply ask for reviews from your followers by including a link to a product's feedback form in a post.

You could also brag about your chic feedback on social media to persuade your followers to add their own! Giving shoutouts encourage the customers to share reviews and they also feel good that you are concerned about their satisfaction with the product.

• Form the questions correctly

To accomplish this, you must be clear about the type of responses you desire before you begin to solicit them. What interests your intended audience? What worries them the most while making any purchase? What problems exist in your sector? You’ll get meaningful and pertinent testimonials by adhering to these questions.

• Run engaging contests

With a little support from your current clients, this is an efficient method of promoting your company. You can ask the customers to leave a brief comment on your social media handles,  use specific hashtags on their Instagram, post some sort of photo and tag you, or anything else. Just make sure it's fun and easy to do.

Conclusion

The most crucial thing in getting positive feedback is your product. From your side, your product must not be of inferior quality at all. Next is to focus on making your reviews look reliable and add up to your credibility. Everything that goes from your side, the emails, questions in review forms, requests for feedback, everything needs to be in a professional and easily understandable format. Seeking assistance from the best SEO content writing services will ease this process. 

Now that you’ve acquired all the knowledge about the ways to get more reviews, it is time to implement them. Get going!