Swarovski: Luxury Jewellery At Your Fingertips!

Many women adore flaunting their silver and Swarovski jewellery. Swarovski is a brand that makes many women dream. The jewels are made of crystals: they shine, and so bright! Even celebrities adopted this crystal; you can see Jennifer Lopez, make a good product placement at the beginning of her clip, on the floor, with the earrings of the Austrian brand. For a concert, Beyoncé did not hesitate to abuse these rhinestones, with 500,000 crystals on her outfits! When one loves, one does not count!

For my part, I love these jewels, with so much variety, which gives any jewel and chic look, at the same time; I even fall for the miniatures in Swarovski! The crystal is an improved glass. A certain amount of lead oxide is added to the glass paste, which gives the crystal its incomparable lustre. It is not the process that is revolutionary, but only the percentage of lead oxide, which is the subject of an exclusive patent. Swarovski is a worldwide success. Luxury designers rely on Swarovski crystals such as shoe makers, such as Christian Louboutin and Giuseppe Zanotti, who use the brand's rhinestones to decorate their pairs.

Often copied, but rarely equalled, the company affixes on each jewel or crystal object, its logo in the form of a swan, in order to find the authenticity, faced with the resurgence of counterfeit objects. Why such a success? There are many reasons for this. The jewels have brilliance. The models are original. The brand is constantly renewing its collections with new products. The price is above all the criteria, the main reason why the brand has so much success. The costs of gold and diamond are blazing. Swarovski makes silver and Swarovski jewellery affordable luxury. Of course, the question of price is relative. It takes about £200 for a ring, £350 for a pair of glasses and £450 for a watch. The modern brand is surfing trends and creating accessories for smart phones such as a shell covered with crystals or even headphones.

Swarovski is an example of a family business, which is successful over time. Founded in 1895, the secret of its longevity is its modern adaptation, in the air of time. The crystal, formerly reserved for the world of glamour, has become a high-end alternative to jewellery and especially to diamond, very expensive. With a turnover of more than £2.8 billion in 2011, Swarovski is a company that still has a fine lifetime ahead, to make us dream with more than 30,000 jewellery and objects.