Success MLM Industry Network Marketing?

MLM is an extremely competitive industry by

nature, and those attempting to start network

marketing businesses from scratch

will undoubtedly encounter many problems

simply

finding MLM leads who are interested in their

MLM opportunity.

This is all thanks to the

negative image people have come to have of

the industry in the last ten or twenty years.

So how should you go about looking for MLM

leads interested in your MLM opportunity?

The simplest answer to that would be to look

for those people who already know and

understand what MLM is and therefore are not

resistant to network marketing ideas.

Some of the people who fall under this

category include:

* Those who have had a go at network

marketing previously and while they may not

have been successful in their previous

attempt, they are still interested and looking for

another opportunity.

* Those who are already part of a network

marketing opportunity but are not satisfied with

their current opportunity and are looking for a

more capable upline from whom they will be

able to learn more.

* Those who were previously part of a MLM

company that shut its doors for whatever

reason and they are now looking for a new

opportunity to start over with.

Anyone belonging to one of these 3 groups

falls under the category of your target market,

meaning that they are actually interested in

MLM and know what it is all about.

Tips for Targeting People Interested in MLM The question to ask then is how to target these

people and whether you will be able to

convince them to join your MLM opportunity.

Often, those new to the network marketing

industry try using the comparison tactic to

entice potential leads to enroll in their network

marketing opportunity.

This approach

Their pitch involves

telling people, "My product or service is much

better than yours; you get more compensation

under my plan;

my management team is more

capable and my upline is more effective at

'closing' prospects than yours is."

is usually ineffective because it

is difficult to convince someone who is not

willing to be convinced. Even if you do

manage to convince them, you cause

someone a loss of pride because they've lost

the argument and this paves the way for ill

feelings.

A much more effective method of prospecting

is to first establish yourself as an expert in the

field of network marketing.

This way, you

present yourself as having something of value

to bring to other people, and they will be more

inclined to take you seriously.

The idea is not

to get into arguments about whose company is

better, but to build rapport and better business

relationships.

When your prospect is able to see that you are

offering something that will better their lives

such as greater knowledge or income, then

they will be much more likely to become a part

of your network marketing opportunity

sometime in the future.

Did you know that 95% of Network Marketing

businesses fail because of lack of personal

coaching, being taught the wrong way to

market their business, and not using the right system?