Social Media Marketing Trends To Boost Your Business Growth

Introduction 

Social media marketing is the use of multiple social media platforms to connect with an audience to help build a brand, boost sales, and drive traffic to the website. Living in a digitally fast-paced era, everything seems to evolve year in year out. Digital campaigns of yesterday may not get you the same results today. Platforms evolve, habits change, and new platforms make their presence feel. Everything influences how your target audience interacts reacts and uses social media platforms. It's time to reach your audience by tapping onto trends that make a difference. 

5 Social Media Marketing Trends Of The Times To Boost Your Business 

Social media platforms have been a rapidly developing phenomenon. A social media agency that capitalizes on current trends has a better chance of reaching a wider audience. Pick the latest and most viable social media trends that speak for your company and reap the rewards in no time.  Let's look at the 5 trends that are taking the marketing industry by storm. 

• Influencer Marketing: Influencer marketing trend is getting a popular year in and year out and has become one of the established forms of marketing. Nothing less than a buzz word, it wouldn’t stop anytime soon except evolve while also catering to small businesses.  Marketers are reaping the rewards of collaborating with influencers that include promotions of the brands to large target audiences across social media platforms. Two factors are shaping this predominantly. The increase in digital marketing Cardiff spends by businesses and the rise of influencers on social media. As we said before, influencer marketing is evolving over time. Nano Influencers are also on the rise who have the potential to effectively cater to small businesses and startups. There are numerous advantages of working with potential influencers who cost much less and who can deliver higher engagement in return.

• Stories on Social Media:  The stories trend on social media has gained quite a popularity this year.  Instagram stores dominate unlike any other. Facebook alongside youtube has also started engaging in a similar manner. Reaching a wider audience with 15  seconders timeline, story marketing is the new kid on the block.  Instagram stories per se make it easy for marketers to engage with an audience, humanize the brand, create and generate leads on the platform. Once you share your stories with a highly engaged audience, with the help of Instagram ads manager you can monitor, track, and tweak the ad campaigns for maximum impact. Social platforms like these are a great medium for showing potential customers with the existing ones why a brand is interesting or relatable.  Tap on social media opportunities and be one step ahead of your competitors in a trend that is here to stay for long.

• Chatbots and AI - According to the article published by Bussiness Insider, Gartner predicts that more than 80% of all the interactions between brands and customers will be automated in less than a year i.e by mid-2021. Organizations have quickly adapted to this feature in no time and you can expect startups and companies who are starting fresh to automate their marketing strategies and streamline communications for effective reach. Automated chatbots not only provide faster response time via AI apps but also render improved customer service and engagement. Calls and emails after a certain point in time get lost in the translation. Customer inquiries are pivotal to any company’s growth and when you look around you can see websites all over integrated with chatbot systems to effectively manage traffic and keep up with the trends.

• Diverse Social Media Platforms - Social media platforms are ever-increasing catering to different tastes, though the objective remains the same. While it’s important to mark a presence in the big three platforms, tapping into other platforms can also prove beneficial in the longer run. Promotions and posting on platforms like Reddit, Quora, Tiktok, and Snapchat is on the rise and is being taken seriously by many brands. Embracing smaller networks could be a low-risk high-return move because of the lower level of competition. Whether you are a seasoned digital marketer or venturing into the world of social media for the first time, it’s important to know what platforms are ticking the minds of the audience at what time.

• Social Content: Last but not the least i.e. social content. Content is the currency and the king of digital marketing When it comes to social media marketing, it reigns supreme with other verticals of online marketing. For maximum impact posting regularly is the key with valuable information for your consumers to come back to time and again. The growing trend in 2020 is that of the interactive content that allows users to actively engage with the brands. It is a highly effective way of reaching a target audience that offers real value for money to the company in return. From animated infographics to quizzes and contents, there are many types of content available with which one can experiment.

Wrapping Up

Digital Marketing in Cardiff is made easy with Head45 that specializes in brand design, web design, PPC, and SEO services.  A leading social media marketing expert that helps clients achieve extraordinary results with a tap of a finger.  Social media agency Cardiff, Head45 is a one-stop solution for all your marketing needs.