Smart Dental Marketing Practices

Nobody knows better than dentists that dental health is important. Additionally, nobody is debating the benefits of good dental health. But the problem, according to Cornell, is appealing to the masses in a way that draws them to your dental practice and keeps them coming back for recurring appointments. 

But it isn’t as difficult as it can sometimes seem. After all, the majority of Americans recognize the advantages that good dental hygiene provides. It’s only a matter of putting your practice’s name in front of them and making it easy for them to schedule an appointment with you. 

There are plenty of dental marketing tools available to you online, but there are also a few simple things you can do yourself to draw traffic. 

Firstly, you need to make sure all your online information is updated. Having a clean, fast, and mobile-friendly website is a huge step in the right direction. But you also need to make sure your Google listing is correct. This is what your potential clients will see when they Google you. Adding some pictures of your office to your Google My Business profile and keeping your address and contact information current will help Google, and your potential clients, recognize your practice as a legitimate business. 

It is also important that any other social media your dental practice uses is up to date. If your address on Google does not match your address on Facebook, or if they don’t match the address on your website, potential clients might choose to move on to another dentist.

Having a strong social media presence can also go a long way towards bringing business to your practice. If you post regularly on your Facebook page, especially if you reply to messages and comments, it shows prospective clients that you are active and engaged in your community. You can also post content on your Facebook or LinkedIn page, which further strengthens potential clients’ trust in you.

Creating content is also a great way to establish your authority and expertise. Content can be anything from a video tour of your offices posted to your Facebook to a blog post. 

Blog posts are an easy way to increase your potential client’s trust in you. If you Google basic dentistry terms, you’ll see that Google provides a feature called “People Also Asked.” These are questions people are asking related to dentistry. They could be things like “how do I prevent cavities” or “how often should I go to the dentist”. You can turn these questions into blog posts.