Site Security Impacts SEO - Website Design Company Reveals!

Website security is of paramount importance not only to protect customers’ personal information and evoke a positive brand image but also to improve your SEO efforts. Yes, the lack of online security measures directly affects your SEO! No wonder website design company professionals focus so much on enhancing the security of any website.

Today, we will take a brief look at how website security is directly connected to SEO. So, let’s dive in.

Security and SEO – Learn it from Website Design Company Experts

1. Don’t Get Blacklisted 

No matter when you have developed the site or how much content is on it, you must protect what’s yours. You sure don’t want to find your hard work has been tampered with, right? But website hacking does just that!

You must know the importance of link building in developing your site authority. Now, without adequate site security, the hackers may link to places you don’t want to associate with your website. Now, search engines won’t understand that it’s not you who encouraged the spam activities. The hackers will access the admin panel and pose as you! This is really dangerous as the search engines may blacklist your site for the spam activities.

The experts at any recognized website development company in India constantly remind you to protect the integrity of your site so as not to get penalized because of unethical hackers. Remember, once you are blacklisted, it will take a long time to get your reputation back. So it’s better to be safe than sorry!

2. HTTPS Works as a Ranking Signal

Fresh content is one of the most important factors for your website to rank high on the search engine, but it’s not the only factor. No matter how much fresh content you upload, if your site is not secured enough, all your efforts may go in vain.

To secure data on your website, you need to switch to the HTTPS (Hyper Text Transfer Protocol Secure) domain distinction. Website design services provider recommend you to purchase an SSL (Secure Sockets Layer) certificate to attain the same.

3. User Experience 

Nowadays, user experience is the last word for the search engines to reward you with a high rank. If you are noting a high bounce rate, the lack of website security may be the culprit. That’s because if your website doesn’t have HTTPS or a green padlock in the URL, people may not rely on your site.

This is even truer once it comes to an ecommerce site. The viewers are time and again warned by various authoritative sources not to purchase any product from any unsecured website as it may expose their private information.

For a minute, pose yourself as the potential buyer. You get attracted by a product displayed at the SERP (Search Engine Result Page), visit an ecommerce site, add some items in the cart, and during checkout suddenly notice that there’s no security symbol in the URL! This will definitely lead you to bounce and visit other sites.

Now, having a website without proper security measures doesn’t mean you have ill intent. But how can the users distinguish between your site and someone else’s who really has an ill intent!

So you must engage a professional ecommerce website design company to ensure that your site is protected and delivers a top-notch user experience.

Conclusion 

Every little measure can improve your SEO efforts. Just as loading speed and keyword inclusions are two crucial factors in search engine optimization; so is website security. In fact, security is one of the core elements of effective SEO practices.

Here’s a quick tip for you. Don’t rush after individual SEO practice. Simply focus on ensuring that the users leave your site with a positive impression – be it from the aesthetic perspective or the technical one.

For more assistance, you may contact reputed web development service providers who can take care of your site security.