Shopify: The Promising Tool for Effective Ecommerce Web Development

The International eCommerce market sums around 1155.7 billion dollars, which is growing on a drastic note at an exponential rate. So, more number of business opportunists are getting inclined towards diving into the lucrative waves of this industry. While considering its phenomenal growth, the allure of virtual retail has emerged as to profitable for entrepreneurs to resist. In case, you belong to the camp of business players who are in search of a way to enter the eCommerce space, then seeking help of Shopify developers can be the ideal choice.

There is a myriad of eCommmerce website development platforms to select from, however, Shopify comes with a series of advantages for startups.

It’s affordable

The core objective of startups in their initial phase is to maintain low costs without cutting the edges. While compared to other e-shopping web development platforms, Shopify serves as a cost-effective platform. For relatively monthly expenses, it provides you with everything and anything you need for gearing up a reliable and fast website.

It presents a user-friendly online store

Success of your store heavily depends on its appearance and presentation, especially in its initial phase, when you are supposed to make yourself known in the market. With its minimum theme options, Shopify allows you to design an online shop out of the starting gates. By deploying this platform, you can enhance the look and feel of website easily. Alike Wordpress, this platform helps designers and developers to craft unique storefronts and even personalize the user experience.

It hosts a complete set of elemental marketing tools

This platform was being built for marketing, especially for startups that are willing to maintain a low expenditure program, thereby spreading the word fast. The basic scheme consists of essential SEO features along with advanced eCommerce analytics, thereby helping you to know about how the customers are connecting you on the web. This mainly relates to information about the inbound marketing efforts. Apart from these SEO tools, it also comes with a set of marketing tools like custom gift cards, discount codes, targeted email marketing, social media integration, a coupon engine and store statistics as well.  You can visit the Shopify App Store to need more advanced marketing features as well like custom pop-up windows for tracking affiliate sales and capture emails.