Shop Signs: 

The shop signs are present in every point of sale, as they are very useful to companies. But which are the best ones?

Shop signs- vintage signs

The shop signs are particularly important, precisely because through them the exhibitors can better promote their business. Basically, the shop signs are like business cards: they have the task of highlighting the company activity in the eyes of potential customers. This is why a shop that has a winning brand will perform better than one that doesn't.

When we talk about shop signs, we mean structures that indicate the activity of a company at a specific point of sale. In this way, the attention of potential customers is captured. The sign is winning the sooner it is recognizable: it must be unique and original, regardless of the size and activity it represents.

We are well aware of the importance of the company logo. It is closely linked to the concept of the sign for shops, precisely because it is easy to see signs with the logo. It is the logo, in fact, that often identifies the activity, also through particularly recognizable graphics, which is able to distinguish one activity from the other, giving the company a name and a specific image.

We understand well, therefore, how a shop sign is more effective if it has the company logo inside it. A sign is particularly effective if it is able to make itself recognizable in just a few seconds and in any situation. The sign must attract the attention of the possible customer, to convince the consumer to enter the store, to get information or to make a purchase. It is also clear that the sign must fully represent the message of the activity that is carried out by the company. To be as distinguishable as possible, it must also be consistent with the shop window display, but also with the outdoor furniture. In this way, the store will be able to give a very clear and defined image of what it offers.

Read also: Selection of the best vintage posters