Shape Your Image or Be Ready for Loss of Brand Value
No one wants to go to a food joint or salon featuring one-star rating and horrible reviews. We never buy anything online without reading the reviews, or booking movie tickets without taking a glance at the ratings on Google is considered as a sin in the modern world. The mobile first generation gave birth to practices where online reputation management services attempt to shape the public perception of brands and individuals.
Shocking stats to show you the power of today’s digital age
The modern era of internet leaves no one from the dread of poor reviews. Public organizations, big brands, and individuals may have their haters scattered across the geographies. Thus, coping with the rage of dissatisfied customers and managing the online reputation is tricky. Even after reading these hundred plus words if you haven’t convinced about the importance of reputation management, here are some stats and facts to terrify you more.
1. Gone are the days when businesses used to flourish on word of mouth advertising. Nowadays, more than 65% of populations rely on search results on the internet to find about the worthiness of any business.
2. Online reputation is even more crucial for E-commerce; studies revealed that businesses or products with 2-star ratings fail to convert leads from more than 90% of their prospective customers.
3. Startup founders, who are reading this, hire digital marketing agencies in Mumbai to manage your repute or else acknowledge the dreads of bad words written about you over Wikipedia, which ranks on top for more than 99% of all keywords.
4. Weak reputation can even hold you back from attaining the best talent in the industry. Because HR departments are more social than ever and any inaccurate or negative information about your company will not only harm your reputation but also refrain the potential candidates from applying.
5. 80% of consumers have confirmed that they trust on the advice received via social media networks regarding any product or service.
6. According to studies, if food joints and restaurants hire online reputation management services that manage to add one more star to their existing ratings, it results in around 9% hike in the revenue.
7. No matter how good was your presentation for prospective clients, 45% of them won’t do business with you if they will find inappropriate or negative information online about your business.
8. Every store expects long term relations with their buyers. Unfortunately, there are always a few customers who might have a bad experience with your products or services. Nightmare starts when they share their experience online and degrade your ratings on Google.
9. Businesses and e-commerce retailers always have to deal with discontented customers on their social media profiles. More than 43% of social interactions are about complaints and return and refunds.
10. Around one million names are searched on Google every day; well it might be good news if you manage to maintain your repute intact and whatever appears in the search result is in favor of your brand.
Unfortunately, this digital age made it very difficult to maintain a trustworthy brand image. Some companies hire full-time reputation managers; others avail expert consultation from digital marketing firms that ought to pay more attention to the strategies and techniques to keep things in your goodwill.
These experts always believe that all eyes are on you and they make every possible effort to keep the negativity at bay. Their job includes becoming a good listener who responds to every comment good or bad, along with being transparent to understand the audience and the employees.
Shocking stats to show you the power of today’s digital age
The modern era of internet leaves no one from the dread of poor reviews. Public organizations, big brands, and individuals may have their haters scattered across the geographies. Thus, coping with the rage of dissatisfied customers and managing the online reputation is tricky. Even after reading these hundred plus words if you haven’t convinced about the importance of reputation management, here are some stats and facts to terrify you more.
1. Gone are the days when businesses used to flourish on word of mouth advertising. Nowadays, more than 65% of populations rely on search results on the internet to find about the worthiness of any business.
2. Online reputation is even more crucial for E-commerce; studies revealed that businesses or products with 2-star ratings fail to convert leads from more than 90% of their prospective customers.
3. Startup founders, who are reading this, hire digital marketing agencies in Mumbai to manage your repute or else acknowledge the dreads of bad words written about you over Wikipedia, which ranks on top for more than 99% of all keywords.
4. Weak reputation can even hold you back from attaining the best talent in the industry. Because HR departments are more social than ever and any inaccurate or negative information about your company will not only harm your reputation but also refrain the potential candidates from applying.
5. 80% of consumers have confirmed that they trust on the advice received via social media networks regarding any product or service.
6. According to studies, if food joints and restaurants hire online reputation management services that manage to add one more star to their existing ratings, it results in around 9% hike in the revenue.
7. No matter how good was your presentation for prospective clients, 45% of them won’t do business with you if they will find inappropriate or negative information online about your business.
8. Every store expects long term relations with their buyers. Unfortunately, there are always a few customers who might have a bad experience with your products or services. Nightmare starts when they share their experience online and degrade your ratings on Google.
9. Businesses and e-commerce retailers always have to deal with discontented customers on their social media profiles. More than 43% of social interactions are about complaints and return and refunds.
10. Around one million names are searched on Google every day; well it might be good news if you manage to maintain your repute intact and whatever appears in the search result is in favor of your brand.
Unfortunately, this digital age made it very difficult to maintain a trustworthy brand image. Some companies hire full-time reputation managers; others avail expert consultation from digital marketing firms that ought to pay more attention to the strategies and techniques to keep things in your goodwill.
These experts always believe that all eyes are on you and they make every possible effort to keep the negativity at bay. Their job includes becoming a good listener who responds to every comment good or bad, along with being transparent to understand the audience and the employees.
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