Serious Mistakes to Avoid While Developing a Magento Online Store

This article aims at ascertaining the crucial issues which, online merchants might face while building and managing their eCommerce stores.

Having an online store or about to develop a brand new eCommerce website? Undoubtedly, Magento is the most reliable eCommerce platform to build your store. However, choosing an efficient online store platform isn’t enough. Before diving into the tedious task of eCommerce store development and management, it is important to stay aware of all the common pitfalls that can work as barrier for success of the store.

The number of eCommerce stores is increasing over time and it has become more important than ever to deliver a premier experience to users and increase final conversions. Following here are some of the pitfalls to avoid while developing your online store.

Choosing the Wrong Online Shopping Cart

It is important to conduct a meticulous research before choosing the shopping cart for your online store. However, it is important to select an option that will stand at par to your specific business objectives and needs. Consider the various determining factors including feature requirements, functionality needs, integration requirements, budget and need of customisability for developing the theme needs. While considering these critical aspects, it is viable to seek for holistic support of an online store who can personalise your business needs.

Poor Loading Website

Various online shopping carts take a great deal of time to load and as a result of which, visitors drive far away from the website. This issue generally occurs because of poor layout or the user might have a slow server. Keeping these pitfalls in mind, it is important to make an eCommerce store with fast loading speed which, is easy-to-access and conversion-focussed.

Lengthy Checkout Process

Requesting the customers to provide irrelevant details or a poor checkout layout might result in increasing the abandonment rate, thereby resulting in low conversion rates. Thus, it is important not to keep any type of field which, is not required for checkout process. It is important to make it simple and keep the entire process hassle-free.

No Mobile Version

With the gradual inclination towards mobile apps, it has become important for eCommerce merchants to build a mobile version of their online stores. Smartphones have transformed the way how people make their transactions. Starting from buying movie tickets, booking flight tickets, depositing money in bank accounts to shopping, everything can be done by using a simple mobile application. Thus,  it has become crucial for Magento eCommerce stores to build a mobile app for reaching out to an ever-growing audience.

Having these issues in mind will help you to bring more flexibility, more mobility and more intuitiveness to your online store. Moreover, having an eCommerce store which, is enriched with robust features and functionality will also help you to stand unique in the market and build brand image.

Jonathan Paul Is an adept Magento developer in Australia, working with PHPProgrammers, who likes to bring a sense of functionality and exclusivity to the developed eCommerce applications and ensure long-term success.  

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