SEO Vs PPC – Advantages and Disadvantages!

SEO Vs PPC – Advantages and Disadvantages!

Keywords: SEO services company India, SEO services India

There are two major ways for a website to generate its traffic: search engine optimization (SEO) and pay-per-click (PPC). When we talk about their differences, each traffic-generating method has its own set of advantages and disadvantages. Given below is the detailed overview of SEO Vs PPC. Read on to know:

SEO

SEO or search engine optimization is a process of improving the visibility of a website in ‘unpaid’ or ‘natural’ search engine result pages (SERPs) through the use of search engine friendly elements.

SEO is divided into two parts: on-page optimization and off-page optimization. On-site optimizing refers to regularly updating the website by incorporating keywords, valuable content and other elements in it. Off-page optimization generally refers to getting backlinks from users and other websites.

Advantages of SEO

• Through SEO, websites achieve ranking naturally – i.e. you don’t have to pay to achieve a high ranking for your website. Even if one pays for the SEO services, more clicks will be generated than usual, ultimately leading to more sales.
  
• Through SEO, exposure is created not only on Google but on other search engines as well.
  
• More credibility since websites achieves rankings naturally.
  

Disadvantages of SEO

• You will have to face tough competition since there are tons of sites that have already acquired top positions in search engines rankings.
  
• SEO algorithms used by search engines are regularly updated or changed. These changes can affect the search results and thus, a website’s ranking.
  

PPC

In PPC model, website owners bid for the keywords. The highest bidder is awarded the keywords and when a user enter those keywords in the search bar, that bidder automatically gets his site listed at the top of search results. It should be noted that the amount one pays depends on the popularity of the keywords as well as the amount competitors are willing to give.

Advantages of PPC

• PPC results are instant.
  
• One doesn’t have to worry about algorithmic changes done by search engines.
  
• Full control – you will create the ad copy along with the destination URL.
  
• You have the power to set the daily budget.
  

 

Disadvantages of PPC

• Less credibility
  
• PPC processes are generally very costly, especially if one doesn’t do proper keyword research.
  
• There is the guarantee that people who visit your website will actually buy your goods/services.
  
• Regular testing and monitoring are required.
  

 

The Bottom line:

Since both the methods have their own benefits and pitfalls, the best is to utilize both of them. Even if your website has achieved an appreciable ranking through PPC, the ranking is not going to stay the same forever. So, it is advisable to do optimization as well. Opt for SEO services from the top SEO services company India – RedRock Digimark. This firm offers the best SEO services India at affordable prices!