Selling A Business Made Easy

Posted by Richard O'Brien
1
Jun 17, 2022
358 Views
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Selling a business takes careful planning. If your main objective is to get your best price, then you need to consider who the likely buyer may be, then have strategies to target this group.

Selling your business will be one of the most important things you’ll do - you get one chance to get it right.

Take time to prepare your business for sale, and understand the steps in selling, of who your likely buyer may be. Then with careful planning and help from the professionals, you will be well on the way towards negotiating a price and the terms you want.

Key points to consider when selling your business. Buyers will be looking for cashflow, and to quantify what your business is worth.

  • Choose your team (experienced professionals) to help you through the process, and to avoid the pitfalls - legal and financial.

  • Value your business - determine a realistic price considering the market, your potential buyer, and the condition of your business. A business broker or valuer can help here.

  • Find a buyer - Create a marketing plan and an Information Memorandum. A business broker can help here. Ensure your plan targets your potential buyers and promotes your opportunity widely through key online portals and direct mail - after all, you want the best prospects for a successful sale.

  • Structure the deal - Determine your terms - what is being sold, and f there is vendor finance, training etc. Your accountant and lawyer can help here.


Closely manage and monitor the marketing process you can maximise your exposure while maintaining confidentiality. If you want to sell, and want your best price, then you’ll need to tell buyers you have a business for sale NZ! You may wish to keep it confidential so as not to alert your employees, customers and suppliers that the business is up for sale. Key employees might jump ship, others might stop putting in the effort, your customers might search for other sources and suppliers might search for other customers. It is important to manage this process and the disclosure of information.

Businesses can take time to sell - influencing factors include the market, type of business, price, and ease of finance. To get your best result prepare your business for sale and have a plan inplace!

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