Say yes to Brand Voice through bulk SMS services

An appealing brand voice is as such, that comes with a dedicated shortcode but can it be through other types also. If yes, what else could be done with bulk SMS services?  

We all know, it has a limited character set, so tying up with a good SMS provider will be of help or not?

 

Let’s have a quick sneak-peak into it

1. Professional Tone: It is important to maintain a perfect business tone, even if you are urging them to play a quiz. Your customer should not feel offended or overwhelming. When you tie-up with a provider, they will maintain a good corporate tone, and will not use any friendly jargons like LOLs or ASAP. These SMS are strictly meant for informational purposes. So you mustn't break the momentum if expecting results!
2. Perfect Goal: The attention rate of a person is less than that of goldfish. So, it is important to simplify things in a way it fits the character limit, with a proper CTA button. Your customers do not read minds after all! A great SMS is one that has words like a FREE, gift, voucher, cashback and a great CTA button or words in bold to drive people into action. If you tend to miss any of those, do not expect a result!
3. Befriend your customers: Your customers are following for a reason and if you do not want to unfollow them give them the reward that they are expecting every once in a while! Alternatively, speak to them through a long code service number, to tap on their best interests and dislikes if any. When you come to know off it, offer them at a special price, addressing their issue.
4. Simple and Subtle: If you are not able to compile an SMS with proper grammatical formulas, please avoid them. A good bulk SMS service provider will compile a simple and subtle SMS that hits the niche audience with agility and aura. It is made sure that the level of writing should be 6th or 7th grade with no such confusing big words.
5. Copycat: There is nothing wrong if you want to copy the marketing trick that they have used for taking the sales a notch higher! The point is, you always need to rev up your marketing idea if it does not seem to work.

 

6. Add a little spice: We are not talking of real aromatic spices! All promotional SMS are boring, to slightly lit up the context, a good provider would add screenshots of cooking specials and compile into pdf attachments or jpg formats.

These tricks and techniques will be useful to create a grand brand voice in the suburbs as well as internationally.