SaaS Website Design Ideas, Inspirations & Examples 2023

As more companies rely on Software-as-a-Service (SaaS), quality web design has never been more essential. An attractive UI design is critical in any SaaS website. An eye-catching website design is integral to success. Your SaaS website must go beyond being just an attractive visual; instead, it should convert visitors into customers as effectively. Our SaaS website development team has put together this list to offer some inspiration. They feature some of the top SaaS websites, which have aesthetic appeal and strong user-centricity.

What are SaaS Websites?

SaaS websites serve as portals for software-as-a-service (SaaS) firms such as Stripe, Zapier and Figma, which offer its software on a subscription basis. Marketing websites inform potential clients about what they offer, possible use cases and costs associated with using them, how they operate, and cost considerations. In addition, advanced features could be implemented onto SaaS websites to increase marketing success.

What Features Should SaaS Websites Have?

SaaS websites should communicate what their services offer and who their target customer base is. Their design should also foster trust by being modern and offering various marketing materials and content types that help potential purchasers determine whether or not to buy the product.

Some of the most popular SaaS sites include these features:

●       The homepage is clear about what product it is.

●       Landing pages for product features and usage cases in the navigation bar.

●       A page about our company.

●       Blogs that use SEO techniques to increase organic traffic.

●       Compare the SaaS to its competitors using VS comparison pages.

●       The product's resource center for information on how to use it.

●       Footer with all the above points.

●       Beautiful design to showcase your brand.

This can be a lot. It can seem like a lot. But We've compiled 30 of the best SaaS sites that meet most of these criteria.

Get Inspired By These 20 Saas Websites

1. Worksome

If you want a practical yet straightforward SaaS solution, this site may be what you are searching for. Worksome is a SaaS product designed to assist users with hiring and managing external workers. Businesses using Worksome find it simple to hire freelancers through their networks quickly.

2. ClickUp

ClickUp is an online project management software with numerous features compared to most SaaS options, giving marketers ample room to create various landing page designs. ClickUp can help if your focus lies heavily on SEO; its pages have been explicitly optimized to be found by search engines like Google.

3. Copilot

Copilot, a SaaS-based platform, helps service providers manage and grow their businesses. This platform is a one-stop shop for creating a client portal with branded branding that streamlines everything, from payments to communication.

Copilot's clear messaging and simplicity of design make it a standout SaaS site. As soon as you arrive on the home page, you are greeted by an H1 header that states Copilot's value proposition - manage a service-based modern business.

4. Webflow

Webflow allows you to create custom websites without knowing how to code. This is one of our best examples, as it meets all the above mentioned criteria. Webflow was launched in 2013 and is now the most popular no-code site builder among designers, developers, marketers, etc.

5. Butter

It's easy to organize a fun meeting for your team with Butter. This is a fantastic SaaS with an even more impressive SaaS site. It's simple and effective. It also features many client logos, giving it solid social proof to its visitors.

6. Juno

Juno a SaaS-based website for rewarding employees by companies. The website empowers businesses to offer flexible benefits for their employees. They have an "about" page. Do you see the importance of being clear in your message and including one?

The website's design is colorful and fun but still looks professional thanks to the white space used and the typography that has a clean look. On their homepage, they also list their clients to boost social proof.

7. Tranche

Trench is a SaaS solution that simplifies the process of financing expenses for growth businesses. The playful website of this fintech SaaS is an excellent example of how to use a severe subject money in a fun way.

8. Decodable

Decodable, a platform for serverless data, is available. It allows companies to gather data, build pipelines and see the current state of data analytics. The homepage looks so fresh and clean. And the splash of color makes it stand out. The site looks dark, which is expected since their audience tends towards developers.

9. Gumroad

Gumroad allows anyone to create and sell digital products online. Recently, they redesigned their website, and it's pretty impressive (in a positive way).

The approach is different from other SaaS sites. Gumroad's logo appears at the top of the page, and the navigation bar is below it. Gumroad has a playful, fun homepage. They have a wide range of customers who want to sell digital products.

10. Lattice

Lattice is a B2B SaaS firm that assists HR departments. This is a platform for people's success that helps companies to keep their staff happy. The homepage of their website is a copy-focused page, and it avoids the fun stuff that many SaaS sites have.

11. Coherence

Developers can develop code, test it, and then ship it. The homepage incorporates elements from other playful designs but also developer-focused copy. The majority of developer SaaS sites are severe and dark. Still, the one on this page has chosen a completely different direction.

12. Jasper

It's one of the most popular AI writing tools. The tool helps to craft copy with the help of AI. You can type in the topic you want to discuss, and Jasper will write it automatically for you using GPT-3. The SaaS site is fantastic. It has a bold homepage with a video demonstrating how it works.

13. Pitch

The Pitch platform is an interactive presentation tool for teams. Back then, We remember that their homepage was rare for most SaaS firms. It looks at first like a typical SaaS website. However, Pitch was the first company to adopt this clean and playful approach. They've inspired several SaaS sites.

14. Segment

The best platform for real-time data on customers is Segment. This tool allows developers and analysts to combine their data into a single place. Segment's SaaS site is another excellent example of an analytics website that caters to a developer-oriented audience. It is straightforward to use and promotes the CTA to schedule a demonstration.

15. Basecamp

Basecamp is project management software. Basecamp can be a valuable tool for those looking for an organized way of working, whether managing a marketing project or product launches.

Basecamp's homepage is bold, fun and simple. The Basecamp web design is excellent because it includes tons of social proof and resources.

16. Softstart

Softstart is an employee onboarding tool that is easy to use and engaging for new employees at any company. The website of this SaaS company is modern and stylish. Their homepage features great typography, vibrant colors, plenty of whitespace and excellent graphics.

17. Framer

Framer is a website-building tool for web designers who don't know how to code. Their beautiful website includes an ad video explaining what the product does. The website also explains how the company differs from its competitors, provides social proof, and includes templates.

18. Teachable

Teachable allows users to create their courses and sell them online. The web design is similar to Gumroad. Teachable's SaaS site contains case studies, videos, social proof and persuasive copy.

19. Dropbox

Dropbox helps users organize their documents in the cloud. Dropbox allows you to do everything from storing pictures to documenting company processes. In many ways, it's a cleaner alternative to Google Drive.

Dropbox's homepage is a testament to its excellent design team. Dropbox was the first SaaS website to feature large, bold images and typography.

20. Mailchimp

Mailchimp, one of the leading email marketing platforms available today, is used by millions of businesses. Millions of companies use it to manage their email marketing. Their SaaS website is simply unique. The website is easy to read thanks to the beautiful typography and colors.

Conclusion

SaaS sales differ significantly from selling physical products or consulting services. When making these transactions, you must consider different design elements and price tiers when creating a compelling presentation of your service to potential subscribers. By opting for a SaaS development outsource company for your project, you can also develop a SaaS website for your business.

As competition in the market becomes fiercer, time and money should be spent on something other than experimenting with various forms of website design. We at CISIN have expert SaaS website developers who create SaaS websites that inspire current SaaS trends and customize them to suit your platform. We can also assist you in consultation of whether you should opt for saas vs custom development for your business processes.