Print on Demand: Why Are Customized Products Becoming Popular?

The advent of globalization was a big change in the world. Not many people realized how this would change the marketplaces forever. As a result of this simple concept of an interconnected world, today, what we witness is a highly consumer-centric marketplace. Product customization is just one obvious outcome of it, which in turn gives rise to a relatively new business model popularly known as print on demand.

Wondering why customized products are becoming the trend of the day?

The whole idea of product customization is just giving your customers what they want. It is the easiest way to satisfy your customers. Let them design what exactly they want, and you just deliver it.

Here are the key reasons why customized products are popular in today market: 

Personalization

Product customization gives a sense of personalization. When customers design the products by themselves, they feel a sense of personal involvement. Just a simple design created by their own gives them a sense of personalization and makes the whole experience of using the product more personal and engaging. As a seller, all you have to do is facilitate your customers' design, whether it is a logo, some text, or complex design, and print the quality design on quality fabrics. They will be more than happy.       

More value

Customized products add more value. A recent study by Deloitte showed that 36% of consumers prefer customized products, and 1 in 5 of these consumers are willing to pay 20% more for buying a product that has been exclusively customized for them. Not only that, 48% of customers are even ready to wait for the extra time required for creating a personalized product.

 All these resorts to the simple fact that customers feel the product is of more value to them when they customized it. If you are eyeing business growth, no doubt, the product customization model is going to help you achieve growth.

This is the reason why print on demand is synonymous with product customization. It allows you to purchase, print, and deliver the products from the third party supplier all under your own brand.

 Luxurious

Product customization feels like a luxury. Customers get to choose the design, color of t-shirt, and fabric type. This is something that is not possible in the industry-driven marketplace. But today, all of this can be done right from home. Customers can create their own design using a mock design generator. All they need is a lot of creativity and a good internet connection and device to access the internet. Custom products can be created easily, and sellers can deliver the product conveniently using print on demand services.  

Apart from the customer point of view, product customization is also beneficial for sellers helping them earn customer loyalty by creating products customers want, reduce unwanted costs, and achieve growth in sales.