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Performance Marketing Agency for Beginners 

Identifying effective marketing strategies is essential to growing your business. They help you tap and connect with your target audience, build brand recognition, premise branding, and influence consumer behavior. It’s like a roadmap that guides business owners to achieve their goals and grow their business. 

Performance marketing agencies take care of your brand’s growth and ROI. This makes it very crucial for brands to hire an agency with strategic plans adhering to the timeline. Brands are required to get a step ahead in this ever-evolving market with scalable plans which convert leads into customers and customers into an advocate.

What is Performance Marketing?  

As the name suggests, it is a type of marketing that is completely based on performance. 

Performance marketing is a kind of online marketing where brands pay for target-oriented digital services such as a click, sale, or lead. Leads, traffic, and conversions eventually result in a call to action or CTA. Whereas some performing marketing agencies charge a commission or referral fee for each lead, some agencies like Anagram Media Labs charge on a traditional percent of media spend model while focussing on the conversion objective.

We call it performance marketing when a digital marketing channel has an attributable conversion event. It can include search engine marketing or Google Ads, Facebook ads,  affiliate networks, social media marketing, SEO, paid content marketing ads, and other types of paid-for-performance online marketing channels.

Performance Marketing Channels

• Social Media Marketing – Channels like Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok are constantly keeping a tap on their audience. These channels contain the scope of influencer marketing and online advertising. Each channel has its user base upon which our TG is determined. Their performance metrics are evaluated by likes, shares, comments, clicks, sales, and checkouts. 
• Native Advertising- It is a type of advertising where the ads are specially designed to blend well with the medium. Native ads are contextual relevant content they don’t even appear to be like an ad. In performance marketing agencies, they are commonly used for retargeting opportunities. 
• Affiliate Marketing – Affiliate Marketing is a form of result-oriented performance marketing only. Some people often confuse between the two.  Here the company compensates third-party publishers to generate profit.
• Search Engine Marketing – SEM or paid search marketing concerns when advertisers bid on keywords and pay for the clicks they get on ads posted on search engines like Yahoo, Bing, and Google.

Need for Performance Marketing

The Globel market ecosystem is continuously changing, consequently, there is a need for performance-based marketing which brings ROI. A needful customer acquisition, reach, engagement, and conversion strategy is a foremost requirement in recent days. Therefore, collaborating with an agency, that is specialized in fetching results in real-time becomes a necessity. It’s a must because through the successful usage of analytics, attribution, and channels, brand marketing managers can both report real results in real-time as well as take credit for the traffic and sales they drive. 

E-commerce and B2B Marketing grow from these channels, whether they’re listing and pitching their potential leads or following them up to get converted. This makes running at a cost-per-leads or pitching measurable. 

What Are The Key Points to look in a Performance Marketing Agency 

When seeking a performance marketing agency to partner with, here are a few things to look for:

• Multi-Channel Expertise – Whether it’s affiliate marketing, search engine, affiliate marketing, native advertising, or a combination of the above therein, companies often rely on agencies to deliver results in the form of traffic, leads, and/or sales. Ultimately an agency works with a bird-eye view of the creative strategy consisting sphere of all these, as well as with a workable plan specialized for each. It’s important to note that even though these channels are distinct. Consequently, a trusted ally that can handle all of them and has a database for a complete performance marketing process is a considering factor. 
• Understands Branding – Agency should aim to score the results keeping in mind the brand’s image and requirements. It’s a definite no if you get results at the cost of your brand’s guidelines. Make sure your agency understands your brand and the target customer. Before anything is signed, be sure to know for certain whether or not your agency understands your brand from the bottom
• Scalable Strategies – Go for strategies that position your brand in a way it solves your customer’s requirement. An efficient performance marketing agency will recommend you right Google ads, landing pages updates, and update you with social media trends. 
• Project Member Ratio – Choose an agency that is dedicated to your requirement, and is ready to invest its resources according to the project’s need. ‘

These are a few key aspects regarding performance marketing that brands need to know before hiring a performance marketing agency. 

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