Optimizing Client Intake: The First Step in Law Firm Marketing

The law sector's use of online marketing is like a water bucket with a leak. Your actual marketing strategy is the bucket, and all of the time and money you invest in marketing is the water within.

You need to maintain the bucket entirely filled with water in order to attract new customers. But sadly, there is a leak in the bucket's base. When visitors view your advertisements or visit your website but don't become paying customers, you will unavoidably lose money. As a result, you must constantly add water to the bucket in order to prevent it from emptying.

 

You should be able to see from this analogy that there are only two ways to maintain a constant flow of new business for law firm client intake. To compensate for the leak, you can either add additional water to the bucket, or you can patch the leak so that less water leaks out the bottom.

 

Two Ways to Expand Your Law Firm

 

Relating this to online marketing, we may see the two strategies for expansion as follows:

 

• You can spend more money on marketing to get more traffic and leads, like adding more water to the bucket; or
• You can improve your "funnel" to convert more of the traffic you already get into leads and customers, like plugging the leak.

 

Your law practice can expand using either strategy, but option 1 initially doesn't make much sense.

Why invest more money in marketing before your process has been streamlined to maximize the return on your current marketing investments?

 

A bucket that is leaking water cannot simply be filled up again with more water. First, you must stop the leak. We arrive at conversion rate optimization for legal firms in this way.

 

CRM and Live Chat Marketing Funnel Optimization

 

Now that you know how critical it is to optimize your marketing funnel before increasing your budget, let's look at how to achieve it. You may test a zillion different things, like different colored call-to-action buttons, landing page layouts, updated ad wording, improved images, and more. These small design adjustments might somewhat boost your conversion rate, but they won't likely have a significant impact.

 

Rethinking the whole journey a potential client takes, from initial contact to retention, and optimizing each step to enhance the experience, is the single biggest thing a law firm can do to increase the number of website visitors that turn into paying clients. The route a prospect takes to become a client is part of the law firm client experience, which is crucial.

 

Live chat and a CRM for law companies, such as Grow Law Firm, can be useful in this situation. Together, these two technologies give the law firm the structure and efficiency it needs to handle its sales process while also giving the client a smooth and easy-to-use experience.