Marketing 101: Making the Most Out of the Holiday Season

Who doesn’t love the Christmas season? When the ‘ber’ months came in, the weather gets a little colder each day, and the sales figures hit a high mark of the year, no wonder it is a happy ho-ho-ho-holiday for businesses. Before the Christmas time came in, here are some of the things you need to remember to make the most of your holiday season. Just in case, you haven’t planned it yet.

Maximize the use of social media

According to a survey, 88% of the consumers read online reviews before they purchase a product. Make sure to engage in social media because these days more and more people are always on mobile. Listen to your customers talk and build a good reputation in online. Communicate with them to let them know that you are focusing your attention to them. Also, this holiday season, watch out for your online contents. Make it something that is updated and of course, shareable.

Seasonal offers aren’t dead yet

As a business person, you know too well how powerful the red sign with four letters can be. A “S-A-L-E” hanging on your store will serve like a magnet to attract customers. Just be certain that you’re not overdoing it by sacrificing your earnings. Special offers don’t have to be something that lowers your price. It can be a promo that adds value to your product. It is even better that way because people are in the mood for gift giving. The more value you provide, the more consumers will see yours as a quality product offering.

Spread the holiday vibes

Send love to your loyal customers. An email containing a holiday greeting won’t hurt either of you. Make them feel remembered and treasured. Now is the time to do so. Be grateful because of their loyalty to your business this year. If you can, offer something that will ensure a better offering for them the following year. Oh, and don’t forget to imbibe a festivity design on your content. Also, take note of how you package your product, have one that is designated only for the holiday season.