Making Mobile Marketing Work for You

Over 90 percent of Americans own a mobile phone, and a large majority of those own smartphones. That’s why mobile marketing is such a great way to reach your customers. You are able to reach out to and access all of your customers at their fingertips (literally). Unfortunately, not everyone knows exactly how to get started on marketing through mobile, so here are some tips to get you started.

Keep your audience in mind

Your audience is the most important thing to consider when you choose a marketing campaign. Who is going to be buying this product, and are you trying to reach out to other audiences? If so, how will the product be received by the new audience? Most companies have a pretty easy time narrowing down their target audience, but it is essential to determine where to go next. For example, you’d do heavy social media marketing and focus on how your product helps people if you were marketing to Millennials, whereas you might focus on games and fun if you are marketing towards children.

Build up trust

Building trust is essential with any group of buyers, especially considering 60 percent of buyers do research through mobile before making a purchase, according to AdWeek. It is especially easy to do research given that the internet has hundreds of reviews on every product imaginable, and social media makes it easier than ever to ask your friends if they’ve had a good or bad experience with a company. This means you have to have transparency in your product and the ability to prove that you really are selling something worthwhile. This is especially true of expensive purchases where a customer may already doubt whether or not to take a plunge and buy the product. Make sure you are building trust on the internet instead of letting it be broken down by angry consumers.

Using the right mobile paths

Another thing to consider is whether or not you are even using the right mobile marketing techniques to reach your target audience. If you are marketing to children but all you do is post on social media, you may not ever actually reach the kids. One great way to ensure you are always getting your target audience when you are marketing to mobile is through text marketing. It is a message that is always
read by customers and will get to the right person at the time you want to send it. Even better, it works for those who don’t have smartphones meaning you can reach everyone that owns a mobile phone.

Multiple device compatibility

You can easily reach more consumers when you have compatibility among multiple devices. A lot of your consumers are going to be connected most of their day, which means you can reach them through their phone, their tablet, their laptop, or even their TV. To make sure you are reaching your audience as often as possible, make sure marketing tactics are compatible across all platforms and devices.


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Sources: adweek.com/news/advertising-branding/5-questions-you-should-answer-if-you-want-your-mobile-marketing-work-169586