Magento SEO

Posted by Mariable P.
4
Sep 30, 2020
156 Views

Magento search engine optimization (SEO) can make or break an ecommerce website. When people go online to purchase a new product or service, they start with a search.  

Around 93 percent of online experiences derive from a search engine (Google, Baidu, Yahoo!, Bing). By and large, customers have no idea what brand to choose, so they tend to search with a query and rely on a search engine to guide them. 

Recent SEO research states that 75% of users only scan the first page of search results. If your company doesn’t show up on the first page on Google, there is a high probability that your potential customers won’t find you as there is an abundance of online stores offering similar items. Even if you are selling better quality products, it doesn’t matter because from a customer’s point of view, you don’t exist. 

The importance of SEO for Magento websites

SEO is the practice of driving traffic to your ecommerce store from the search engine results page (SERP). It doesn’t matter if your retail business is a startup or a Fortune 100 company — you need SEO to boost your ecommerce store’s cost-effectiveness. 

SEO improves your online presence on Google and other search engines. In contrast to more traditional marketing, like TV, newspapers, or radio, you’re connecting with customers during the buying process. 

The general advantages of SEO are:

  • Helping your potential customers find you
  • Expand into new markets
  • A cost-effective way to improve your bottom line ( organic traffic is free)
  • Proper SEO implementation can lead to high conversion rates
  • Long-lasting effects, making it a great investment
  • It is much easier to increase brand awareness with SEO
  • Boost your marketing efficiency

Technical Magento 2 SEO 

Now that you know why SEO matters, let’s talk about technical SEO tips for Magento you should use to unlock the true potential of your ecommerce store.

Speed up your ecommerce website

The page load time is one of the key factors that affect search engine rankings. Google penalizes slow websites by putting their pages further on the list. If your ecommerce store loads fast, the search engine crawlers can reward you for it. There is a large diversity of tools that can help you test the speed of your webpages.  

Once you have measured the speed of your ecommerce website, there are various practices you can apply to optimize your site loading time.

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