Leveraging Memes to Give Your Marketing Campaign a Bigger Bang

The reason memes are so popular is because it allows social media users, especially businesses to catch the attention of potential customers in a crowded environment and create the engagement required for brand reinforcement and community building. Memes help businesses to develop brand loyalty and also reach out to untapped markets. Because people appreciate humor, they are inclined to share content that makes them smile. Memes, therefore, have the potential of becoming viral and giving the brand exposure beyond normal expectations.

Compelling Reasons for Brands to Leverage Memes

It is an undeniable fact that most users of social media look for entertainment above everything else, like product discovery and other information. They are, therefore, perfect even for marketers whose products are not readily associated with levity. However, you need to appreciate that no marketer, regardless of its stature, should think of using memes exclusively in its social media content strategy. Memes are useful for cutting across the veil of boredom and the noisy environment and grabbing the attention of the audience with something witty or sarcastic on a trending topic. It can be difficult to associate your brand with a meme; the best thing is not to try too hard. If you manage to be consistent with your brand of humor, it will rub off positively on your brand. People will start associating the memes with you, especially if you take the trouble of dressing it up with the colors palette used in your brand logo, observes a Meme Scout designer.

Meme Creation Made Simple

Memes are a simple device using a combination of an image of a trending subject and a witty comment that reflects your brand personality. Creating memes is fortunately not very complicated, especially if you use some of the tools available. The level of skills needed is not advanced, and you don’t even need to learn how to handle complex photo editing software. The real skill is in spotting trends early on so that you can piggyback on them for longer. It is important because meme trends are quick to come and disappear. However, you need to exercise care that there are no connotations that people can take offense to that results in needless controversy, damage to the brand, and the business looking insensitive, according to Forbes. Another aspect you need to take care of is that you do not infringe on the intellectual property rights of others, which, even if unlikely, has the potential of expensive litigation.

Conclusion 

Content marketing is all about how creative you can get to entertain your target audience and add value to them in their quest to explore new boundaries. In a world cluttered with millions of posts, memes can allow brands to break through with something that is not only radically different from the rest but also tending and hugely entertaining. Meme marketing is especially critical for brands that want to address Gen Z. While they are averse to traditional advertising and brand promotion; they are among the most frequent viewers of memes. Businesses will do well to ensure that their meme marketing is on the ball and tied in well with their brands.