KNOW WHY RESPONSIVE WEB DESIGN BECOME MUST FOR ENTREPRENEURS

It has become truly important to keep maintaining the pace of business with competitors by following Google’s norms, updates, algorithms, etc. As a result, in the last 4-5 years, the industry has seen a huge change in website designing as the trend of using the responsive website designing in Delhi, Gurgaon and other parts of India emerged. Nowadays the trend is like nobody can say no to the responsive website designer, so entrepreneurs who don't have become responsive yet, must go for it. Would you like to know why responsive designing is important at present?  Well, before understanding why responsive designing is important, it is a must to understand what it is? So, here we go.

What is responsive web design?

It is an approach to creating a website that allows it to work on any device whether it’s a mobile phone, tablet, TV or a laptop. Usually, website owners have been creating ways to help the users better navigate their website on every device ever since users have been able to access from mobile phones.

Need for responsive web design:

In the past few years, the use of smartphones has grown rapidly. Around 15-25% turned to their phone first to browse the internet in 2014. Only 2/3rds of people even owned a smartphone. Since then, the roll-out of 4G internet and other innovations impacted the way people used mobile devices throughout 2014, 4G subscriptions skyrocketed from 2.7 million to 23.6 million.

Web usage had overtaken desktop to mobile for the first time from 2016, which just goes to show how many users browse on smartphones & tablets instead of a laptop or computer.

Advantages/Benefits responsive web design:

The Top Three Benefits of Responsive Web Design

1. More Mobile Traffic#

According to a report from Similar Web, more than half of traffic to top websites in the U.S. came from mobile devices in 2015 and therefore, it is very important for companies, to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout.

 

2.Faster Webpages#

particularly, mobile users have short attention spans. According to a study, it shows that mobile visitors tend to abandon webpages that take longer than 3 seconds to complete loading. If a website is not optimizing for smartphones & tablets, it will take more time to navigate, which can frustrate user to a point of no return.

3.Higher Conversion Rates#

Lowering your bounce rate is only half of the battle. To create a consistent user experience across all devices is one of the key factors to convert new customers. If a user is deciding whether or not to subscribe to a service then a user doesn’t want to be redirected to device-specific websites because the process often takes longer.