Is SEO Dead?

The success of any marketing channel depends on its adaptability to changing trends or technology. What worked so well in the past years is likely not working as well, or at all today.

For more than 20 years, search engine optimization (SEO) has been a valuable strategy in marketing plans. But every year, you might hear many asking, “Is SEO dead?

So, is SEO dead? No! SEO is alive and kicking. However, it is evolving rapidly. If you are debating whether or not to invest in SEO, read on and learn why SEO is and will continue to thrive.

Why the Buzz about SEO Dying Arise from Time to Time

During the inception of the SEO, it was all about irrelevant link building, excessive keyword stuffing, invisible texts, and other such activities. All these methods were popular back then as they showed significant results quickly. However, due to the often released Google algorithm updates, these optimization strategies become irrelevant or obsolete.

Google noticed a lot of spammy activities being used to get better search rankings. This destroyed their objective of answering user queries adequately, as irrelevant or less-relevant results appeared at the top. As a result, Google introduced thousands of updates to ensure users only get relevant and quality information.

If you are among the naysayers who think SEO is dead, you probably capitalize on these four outdated SEO techniques.

•           Generating a large store of backlinks at all costs

•           Relying too much on exact-match domains

•           Concentrating on content quantity over quality

•           Bloated keyword density or having unnatural wording

Is SEO Still Relevant?

A well-thought and structured SEO strategy remain one of the most cost-effective and scalable investments in the marketing world. In comparison, the black-hat SEO tactics were an easy and sure way of driving traffic, but not anymore.

Nowadays, you need to create quality content that engages your audience. That’s why SEO requires much more effort than it did in previous years. If you don’t have any SEO knowledge or writing background, ranking on result pages can be difficult. However, utilizing leading SEO agencies like Premium SEO NZ will help you drive actual results.

Some of the most significant SEO transformations in the field today include:

Voice Search

Voice assistants like Siri, Cortana, and Google Assistant have improved, intriguing many into using them. This has increased the number of voice search queries. However, if you want to optimize for voice search, you need to consider long-tail keywords.

On-Page Readability

Increased on-page readability is a must for SEO ranking. A well-structured content will allow users to understand different sections of your content. Google also uses title tags and header tags to grasp what the page is about and how well it covers the subject compared to other pages.

User Experience

If you want SEO to be beneficial, you should mind the user experience. Google focuses on content that is convenient and pleases the users. Optimizing for mobile devices and speeding up your page load time will improve the user experience.

Will SEO ever die? As long as providing the best user experience and well-written content exists, SEO will remain relevant but evolve into something different and better.