Importance and benefits of Internet Marketing

Internet marketing is the art of advertising and marketing with an aim of generating sales and profit online. Major businesses nowadays have embarked on this new form of marketing products electronically. Others on the other hand have also joined to connect with other professionals of like-minds. Moreover, the art has revolutionized into a new web of earning money.

With the growing number of people who use the internet everyday increasing, it is increasingly gaining new approaches of development in transforming the way we live. Internet marketing is one of these. A person who engages in internet marketing activities is known as internet marketer regardless of any type of marketing he/she is involves in on the internet.

In developing countries like Kenya, South Africa, Nigeria, etc, making money online is going viral where you find techies and IT savvies are adopting internet marketing and surprising their peers with new ways of making money.

It is been more than 4 years since I started online. I explore many areas of the internet, which includes social and business networking, blogging, entrepreneurship, internet marketing itself, etc. I have come to understand some few considerable benefits that internet marketing can contribute. They are:

Ø Marketing skills/experience

In the marketing world, having the skill and experience to sell products is an insurmountable factor that is valued a lot by businesses and firms alike. The aim of promoting a product is to make sells hence the required profit. This is the reason why major or all businesses invest a lot in fairs, exhibitions, and advertising campaigns among others.

Internet marketing does also involve this form of product promotion. Internet marketers try to sell products online which also need one to advertise and market effectively in order to generate sells and profit. Marketing products online unlike the traditional (informal) way of marketing is not easy, as this also need one to know how to promote.

As an internet marketer, you learn various ways of marketing or product promotion like PPC, email list, safelist, banners and other ways of promoting a product online. For one to actually make sells as an internet marketer, the skills, techniques and tricks matters and prior to lack of these, failure make it way into the business.

In your professionalism, internet marketing teaches and instill in you marketing skills that you need everyday and with time, develop and acquire experience that becomes your new asset in improving in your career.

Ø Make or earn money

Internet marketing has gone a step far into becoming a business itself that makes thousands of people income everyday. Technology has played an important role in our lives and we are so indebted to unmatchable provisions that we receive from it.

Some few years back, no one ever thought of making money from it not even a dime but was thought of as techies’ stuff. It is not the case these days. Things have changed and everyone is looking forward to taking his/her share of internet cake.

Internet marketing is a new mode of generating passive and unlimited income now and it is not a surprise that there are individuals who are earning a living from it working in their houses and offices. Love to earn this way? Then become an internet marketer.

The important thing to note is that internet marketing helps you make extra income through selling your product, promoting someone’s product or offering your services to help others like writing services or consulting, etc.

Ø Build expert profile

Everyday, we strive to improve our reputations to get that high paying job, earn that promotion or peak your career brim. For the satisfaction of our wants and not for our greed as someone put it, we all want to live a life of comfort free from stress of having to struggle from financial constraints.

We achieve this through proper and quality education, mentorship and coaching, internship if needed and great exposure to experience-gaining ventures. One other factor that internet marketing adds to an internet marketer’s professional life is a portfolio of expertise that defines his/her capability, experience, achievements and endorsements.

Gaining the above is like climbing the mountain of a career but changes when you are marketer online. Your ability to market online is not easy but pay you back in both in improving your image (reputation) hence developing for an expert profile.

Whether doing this marketing full or part-time, it does not matter only that it will establish you as an expert in your niche.

Ø More sales and profits

Business life ends when it is unable to make profits. We set up businesses to make money to support our lives and inability to make some money from it affect us a lot.

The internet according to compact majority, believe that it makes our world to be like a global village. True to this belief, passing information from one corner of the earth to another is fast, convenient, cheap and easy today.

Selling products to people moreover, can make you more money as you can reach a larger market of prospects. Internet has made this possible and with just a click of a mouse, your products that you sell from your country or location can be bought by someone thousands of kilometers away.

It is amazing how this works but I guess you do like make yourself more cash selling your products to many people out there whom you cannot even meet face to face!

Ø Meet new prospects

In a competitive business environment, getting new and maintaining existing clients is very crucial in keeping you grip on your position among your competitors. Businesses love to have new customers that would aspire to become loyal customers hence improve their market domination which project their profits and their stand in the market.

Internet marketing gives an internet marketer or firm an opportunity to find new prospects online. Through the incorporation of social media in marketing, businesses that took advantage of this have reported rapid growth.

An individual internet marketer is not lagged behind. Social and business networking opportunities, people connect, share and interact bringing together diverse people from all walks of live.

I have to say that, there are several factors of internet marketing that are important to take into account than the above mentioned. I give you a chance to share some of these by speaking your mind through a comment.

Appreciation and a word of special thank you goes to you if you have never failed to tune into my articles or this is your first time. Please turn up next time.

Kind regards,

Malok Mading – Pillars of Brand Editor & Author.