IMPACT OF SOCIAL MEDIA ON THE YOUTH

Social media is developing every day and we are experiencing it in one way or the other. More than 300 billion people from all across the globe are using social media at this moment and so are you, if you are reading this article. A lot of people are active on social media but most of them belong to the youth category if there are categories. Every day there is a new app that is out in the market that helps to connect people with each other. Social media is continuously gaining more and more audience and it is impacting our lives in every way possible.

The average time that is spent by an individual on social media platforms is 3 hours and if we break it down further, it becomes 27 hours for a week for teenagers. Social media has its own set of advantages and disadvantages and its positive effects and its negative effects. The most basic advantage of having social media is that it keeps everybody connected even in times of quarantine. It will give you regular updates about whatsoever is happening everywhere and in all the places. It is always great to know how easy it is to get stuff by just clicking through some links and by the click of our fingers. Social media companies and digital agencies from all around the world are working towards the internet a safe zone for people where they can share their opinions and thoughts freely without any fear.

Social media has impacted a lot of sectors in a very positive way such, there are more than 59% schools that have granted the permission to their students to use social media for educational purposes and this has also shown an increase in the grades of students, also, the absentees are coming to school, isn’t that amazing! Social media is not helping our generation to educate themselves on several issues but it is also helping them by feeding them information on various topics such as politics, news, and awareness. According to a survey, people who visited Facebook more twice a day are likely to have a political opinion and they are also likely to attend a political event. More than half of the people around you right get their news from online mediums and more than 88% of them will say that it has helped them become more mindful about what is happening in the world. Almost everyone is one social media sites and this is one of the best reasons why you should start approaching people through these platforms and expand. More than 70% of the human population has more than one social media profile and 59% of the people access social media every day and on average they check their social media 5 times a day. Connecting with your target audience through social media marketing agencies and digital marketing can be very easy and interesting because maybe right now they are checking your site and your services. You could be missing out on a lot if you are not on these platforms, missing out on all the opportunities to engage with your customers.