Ignoring internet puts you out of business
Monday
18 February 2014
Eight out of 10 companies that went bankrupt
in 2013 in France had little or no presence on the internet or social
networks, a study showed this week.
The
study was conducted by Email-Brokers, a Belgian company which provide
business-to-business databases.
"Eighty-one
per cent of the companies which went into bankruptcy in 2013 merely forgot to
focus on the internet," said William Van de Wiele, founder of Email-Brokers,
the Belgian company that conducted the study. "Internet is the key when it
comes to boosting a business and helping it survive."
The
Belgian company, which specialises in data basis, analysed more thantwo and a
half million companies active in France.
In
the last 12 months a record 43,981 companies were forced into bankruptcy,
according to credit insurer Coface, two per cent more than in 2009, the year of
the economics lump.
French
companies' presence on social networks rose from 4.2 per cent to 16 per cent
but they are still behind countries such as Spain, Sweden or Belgium, where companies'
presence has gone up from 500-900 per cent.
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