How vital are consumer insights for a full service ad agency

When it comes to any product or brand campaign planned by your advertising agency in Mumbai, consumer insights are always very important. Businesses have to understand their target customer base and preferences before unleashing marketing campaigns for new products and services. This does not only mean innate understanding of customers with regard to how any product appeals to them but also cultural, social and market influences that shape customer behavior and word of mouth publicity. This is something that was neglected earlier as advertising agencies only went with creative ideas for positioning products. However, customer insights are now of huge importance while planning campaigns down to the last detail. Your advertising agency should certainly be aware of techniques and strategies to map such insights and should also be able to leverage the same towards building solid, failure-proof campaigns designed to win over customers for your brand or product.
 
Leading advertising agencies in Mumbai know the importance of adopting an anthropological marketing approach, specifically in terms of learning more of consumer culture instead of trying to change customer perceptions and behaviors outright. Instead, agencies can tap into this understanding and specific market knowledge to project products and services to their advantage. A brand is always built on both emotional and intellectual relationships and here is where the cultural context should always be considered. A deep understanding of relevant cultural insights may well lead to behavioral change in the long run and scale up the product/brand’s ability to mould consumer behavior without appearing pushy at any stage. Consumers are now a complex mixture of several generations who all have diverse preferences, desires and inclinations of their own across every segment. Businesses need to have thorough understanding of both older and younger consumers and cater to them differently. Even the same product can often be positioned in multiple ways to reach out to more target segments across ages, groups and other categories. 

If you’re on the lookout for a good creative advertising agency in Mumbai who can deliver supreme positioning and leverage customer insights for planning campaigns, Rego Advertising may be a good bet as it specializes in mapping and researching customer insights that are then used to formulate brand positioning campaigns, marketing plans and creative alignments for products or services. Customer centricity is the need of the hour and Rego specializes in drawing from diverse cultural and social insights to formulate pioneering branding campaigns for clients.


With vast experience in the full service ad agency, Jason Rego is a creative go-getter who believes that the best ideas are those that are based in common sense.