How to Successfully Promote your Stand Presence Before a Trade Show

Trade shows are a great way of not only meeting new potential customers but also touching base with existing ones, along with taking a look around trying to assess what are the new happenings in your industry, as well as scoping out the competition. Having said this, however, a lot of businesses consider trade shows as being a vacuum that sucks in all the investment you make on your exhibition display panels while not getting the right kind of ROI.

This is a perception is unfounded, hence we are here to tell you of a few ways that you can use to successfully market your stand presence before a trade show:

• Using Digital Marketing: Employing the use of digital marketing, especially social media can help you in letting your clients know about the event as well as the attendance. You can use the opportunity to also tell them where your stand is located and give them a sneak peek of your exhibition display panels so that they can locate you easily. Apart from this, you can also use any hashtags that might be associated with the event and also encourage the organisers to re-share any post that you make so that it is visible to their followers, and this might help you in getting potential clients as well. In case you are not in contact with the organisers, a good way to go about it is to tag them again and again in your promotional posts and photos so that the chances of them sharing your posts are enhanced.

• Creating Promotional Materials, Giveaways: One valid concern is the fact that trade shows mean that your competitors might be attending the event as well. So how can you set yourself apart from them? You need to give your audience something to attract them towards your stand over your competitors, and one of the best ways of doing so is by organizing promotional offers and giveaways. From branded merchandise to discount deals, demonstrations, competitions, etc. anything that you feel would attract your attendees towards your exhibition display panels, you should utilize.

• Collaborating with the Organisers: For the organizers of the event, your success translates to their success and we are sure that they would be available to help you around with a lot of things should the need arise. Hence, it is best that you get in contact with them and collaborate with them to figure out what are the different kinds of ways that you can promote your brand. Be it social media promotion, or being a part of the event mail, any sort of sponsorship opportunities etc. the point is to get your exhibition display panels maximum visibility throughout the event, this would really help in getting the word out there. It is no doubt that the amount of exposure you get throughout the event, would translate into sales for you and thus help you in generating revenue, which after all is the point of attending a trade show.

• Stand Design: Last but not least, you should pay special focus on your stand design and how you can make use of the space allotted to you. Be it attractive graphics and high-quality printing on your shell scheme panels, to your product placement in case you're showcasing them. Another really important point is that you should have your promotional material ready and at hand so that you can hand it out to every single attendee who comes to your booth at the trade show as doing so will help you in being able to leave a long-lasting impact on them.

All these tips aside, your exhibition display panels are only going to be effective if you work in tandem with them and then generate buzz by working the floor. The key to a successful trade show is if you are attentive and welcoming and you ensure that all your customers feel the need to engage with your brand as a result of it. Most of the attendees that are coming to the show are looking for products like yours to cater to their needs, hence if you successfully market your stand presence before and during the trade show, you can emerge as a winner.