How to Prune your Website Content in an SEO Process

You're in the SEO game, and you want to get your website content aligned with your SEO Vancouver Company to achieve desired goals. You know that if you can do that, then it will be easier to rank on search engine results pages (SERPs).

But how do you go about pruning your website content? It's not as simple as just deleting anything that doesn't fit into your overall goal. In fact, there are a few things that you need to keep in mind when pruning content for SEO purposes.

When it comes to pruning your content, you need to start with the low-hanging fruit. That means auditing your website and determining what content should be cut, combined, or created. In this post, we'll cover the first two steps of an SEO process for pruning:

Start with the low-hanging fruit.

For example, if a page of your site is about "the best time to prune your roses," and you notice that the word "roses" only appears three times in a paragraph, it's easy to see that there are opportunities for content expansion. You can increase the use of keywords by adding more nouns related to roses and pruning techniques—like "pruning shears."

Being aware of low-hanging fruit is one way to begin identifying opportunities for content optimization. It's also important when analyzing existing pieces of content on your website because it will help you determine how much work is needed before moving on to other topics like improving the quality or quantity of images in an article.

Do an audit of your content.

An audit is a review of your website's content in order to identify ways you can improve it. Audits should be done regularly as part of a content management strategy. They are also helpful for projects like SEO, which can take months and require constant changes to the way you structure and organize your content.

To do an audit:

Go through every page on your site individually, looking for problems or inconsistencies. You might want to use Google's Structured Data Testing Tool (or another tool) so that you don't miss anything during this process. If there are any errors or issues with the way the information is displayed, fix them now while they're fresh in your mind!

Compare two versions of each page—one formatted in HTML and one formatted as text—to ensure that all formatting has been applied correctly everywhere on every page throughout all sections of your website before moving on to step 2 below...

Determine what content to cut, combine, or create.

Combine duplicate content. This is a task you will be most familiar with, as you may have already done it for your website. Duplicate content is when the same information appears on multiple pages of your site and thus creates redundancy in the search engine results page (SERP).

Cut outdated or low-value content. If you are finding that certain pages of your site don't get any traffic and aren't contributing to SEO, they should probably be removed from your website immediately. A good rule of thumb by SEO Vancouver Company is if you haven't updated a piece of content in the last two years or so, then chances are it isn't helping anyone anymore!

Create new quality content that fills gaps left behind by cutting outdated pieces. This can include articles about current events or favourite topics for readers who have been around for a while but haven't seen much new material lately; it could also mean writing something entirely new if there isn't anything similar already out there (or at least not easy access).

Create a redirect plan.

Redirects are important for SEO, but they can also be used to create a more cohesive experience for your users. If you're moving content around or changing your URL structure, redirects help you avoid broken links on the web and keep your site running smoothly. You can use them to move content from one page to another or even move content from one domain to another.

If you're moving content between pages in the same section of your website (say, moving a blog post from one blog category to another), Top SEO Company recommends using 301 redirects instead of 404 "not found" pages, as Google will not penalize this kind of behaviour.

Conclusion

Remember, SEO is about optimization and not creation. When you create new content for your website, think about how it can be optimized for search engines. Start by choosing a topic that's relevant to your business or industry, then write a post that will get people talking (and hopefully clicking).