How to Perform an SEO Audit?
Search engine optimization is extremely important for the growth of your business. It can make your website rank higher in the search engine result pages. It is important for you to remember that performing a search engine optimization audit for your website is necessary for many reasons. SEO audit is basically identifying the problematic areas that need improvement and create an action plan to correct them. It will help you to keep your website up-to-date with the latest developments in search marketing. SEO company in Canada can be beneficial for the growth of your business.
An seo audit is known to be the process for evaluating the search engine friendliness of a website. There are various tools available which can help you to create an audit report. Here are some of the steps which will help you to understand how to perform an SEO audit:
- The important step is to understand whether your website is penalized by Google or not. It is necessary for you to understand that you should find out when the penalty was imposed and why your website was penalized. So that you can create an effective action plan to correct the issues and remove the penalty.
- The second step is to search for your brand name in Google as it is necessary to review the results. It is important that your homepage should come up first in the results. It is necessary that you check the search appearance. If you do not get the expected results than make sure that you review and optimize your site structure.
- The next process is to do a review of your website and start with technical SEO. It is extremely necessary to understand how search engines access and index your pages. You can find out such issues like how many pages are getting indexed and for which keyword your website is ranking, mobile friendly website and many more with the help of Google Search Console. Always make sure that your robot.txt file should be optimized because it helps to understand which pages should be accessible by search engine crawlers.
- When you are done with technical seo audit than make sure that you focus on on-page and off-page SEO audit for your website. Optimize your titles and descriptions and remember that on page is an important part of SEO audit report. Your content should be unique. Off-page is the methods and the techniques you can use to promote your website. It is important to understand that low quality incoming links can even lead Google to penalize your website.
These steps are important to follow to perform SEO audit for your website. It is necessary for you to understand that there is a manual audit as well as automated audit performed by a tool. You can hire one of the Top SEO Companies in Canada to create an effective SEO audit report. There are numerous things that you should be aware of that can be improved with an audit. It can help you to gain insight into your competition, you can improve the technical aspects and you can analyze your words and many more.
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