How to Make the Most of Email Marketing? Use These Software!

When it comes to digital marketing, you have to be sure of utilizing all the given tools relevant to your audience. Be it social media marketing or email marketing, all your efforts will conclude on a fruitful note if done right. Some of you might think- "Why should I bother sending out emails when people won't even see through it?"

First of all, who filled you in with this information that email marketing is next to irrelevant? Second of all, do you know that for every $1 spent on this medium you get a return of $42? So, how can you ensure that you are using email marketing to the best of your abilities? Everything comes down to you choosing the best software. Let's Talk!

Best Email Marketing Software

1. MailChimp

Let us introduce you to your all-in-one marketing solution- MailChimp. If you own a small business, this is the software that will help you win BIG, from a bigger reach to a bigger customer base. This is especially handy for all our newbies who aren't aware of the different aspects of marketing.

It has everything you need and its user experience process is as easy as it gets. Plus, you will get a free plan for around 2000 contacts. However, if you wish to do more with this software, you can also avail of the paid plans - Essentials, Standard and Premium

2. Active Campaign

If you are looking forward to customized emails to make your target audience feel seen and acknowledged, Active Campaign is what you need for your campaign. This software comes in-built with several automatons that makes it easy for you to personalize content for each individual.

If you have any queries, their customer support will simply be one call away. It's also known as Custom Experience Automation (CXA) and you will have 14 days of a free trial. To gain an edge over engagement with subscribers, this is the software you need in your team.

3. Mailer Lite

User experience is what makes or breaks a particular software. Mailer Lite, with its fun and intuitive feature of the drag-and-drop option, will become your favourite email marketing software. Apart from its simplicity and streamlined design, you have the opportunity to enjoy a free plan of up to 1000 contacts.

However, you will have to deal with Mailer Lite's logo if you don't opt for the premium plan. The cost of premium email marketing services will significantly depend upon the number of subscribers you are working with. Plus, if you were to opt for the annual plan, you will receive a 30% discount. And there's no doubt that you will be able to grab hold of all the functions in not months, but a few days!

4. HubSpot

If the name sounds familiar then, you are already on the right track. It's one of the best all-in-one email marketing suites that will give you an integrated view of how your subscribers engage with your site, Google ads, social media, and of course, emails.

 You will have proper insights into the buyer's journey, helping you to prepare detailed reports of your campaign. This eventually allows you to tailor your marketing efforts according to the wants and needs of your audience. Here, you can attract more and more people through various options like lead forms, live chats, and online ads.

What Are You Waiting For?

Around 91% of your consumers are in their inbox waiting for your mail and CTA. Have you planned anything to target them? If not, you will lose big time. Especially if you are in the B2B business category, email accounts for 73% of all business communications. Try out the software mentioned above, we are sure that you will be successful!