How to Improve Your Checkout Process?

The only way to increase sales and make your business highly profitable is creating a smooth shopping experience for your customers. This can be done by providing quick and efficient services to your customers.

A quick and smart checkout process can create a big difference between a good shopping and bad shopping experience. The following are the ways to simplify the checkout process for your business.

Make use of Mobile Based Payments

Mobile payments are gaining popularity as people find it easy to shop and pay from their smart phones or tablets. This is all due to the emerging mobile wallet technologies like Apple Pay which are pushing shoppers towards payment through phones even in retail scenario. 

Make sure your e-commerce site is equipped with a responsive web design that can detect the type of device—computer, tablet, or smartphone from which the visitor is browsing. This will help the user to view the site comfortably and eliminate the need to zoom in or out the website.

Retail merchants can upgrade to NFC-equipped POS terminals for their stores through which payments can be processed using mobile devices.

 

Focus on Flawless Online Checkouts

As per a study featured in Payment Eye, around 80% of millenials will leave the online shopping carts in case the checkout process of a website is slow or flawed. In case the payment processing is slow of a particular website, people can lose their patience and give up shopping from the same website. So, focus on creating a smooth and painless procedure for checkout. Upgrade to a better credit card processing technology so that the website can remember a user’s payment data avoiding the need to enter it twice.

Switch to EMV Now

If you still haven’t adapted to the EMV change then do it right now. Shifting to EMV can put you on safer side and enable a safe shopping experience for your customers. Moreover, there are people who still aren’t aware of why are they being issued new chip cards. You can do a little homework on the EMV transition and help your customers learn about this new technology.

Extra Incentives to your shoppers

You can add to the excitement and thrill of shopping through your website by providing your customers some extra incentives in the form of coupon codes or discounts. This can engage more customers to your business and can heighten up sales.  This will make people add more items to their cart and along with their information to find out the type of discounts they want. Moreover, by providing free gifts or coupons you can build trust of the people in your brand and encourage them to come back to shop again.