How to Get Ready for the Holiday Season - Reaz Hoque

The holiday season is here. You have prepared your house for various family visitors. You bought all the kid’s Christmas presents. You even planned out your holiday meals ahead of time. But have you thought about yourself and the future of your makeup business this holiday season?

 

You worked tirelessly all year, struggling to keep up with the daily bustle of running a small business. This holiday season reward yourself by joining a mobile or online automation platform, such as Pulse 24/7, and stop struggling which is offered by Reaz Hoque, who is the Founder of pulse 24/7.

 

These platforms will help you manage day to day operations easier, will streamline all payments online, will allow for online booking, will lead to social media growth and brand development, and much more. These platforms are the way of the future, and they will make running your business much easier. Give yourself the gift of relaxation this holiday season. 

 

Holidays can be one of the most lucrative times of year for makeup artists if the right preparation is done.

 

The first step in maximizing revenue and customer satisfaction during the holiday season is to offer seasonal promotions and sales. The slight cutback in profit will be made up for by the extra influx of people coming into your salon. These promotions will not be taken advantage of, for your new online payment system will ensure proper payments.

 

Second, it is very important to portray your business as a place of relaxation among the midst of Holiday stress. We all know what it is like to have to deal with family pressure, and preparation stress around the Holidays. Usually, stressed people are forgetful people and forgetful people often screw up business. Luckily for you however, mobile scheduling/online booking will reduce the number of no shows you see and make your, and your customer’s, life easier. So, offer your customers a place to escape. Create a marketing strategy for your company that promotes this message, and watch the stressed pour in.

 

This is not to say that your salon should act as an escape from all things holiday however. While people may want a break from the commotion and bustle, holidays are still a time of joy, and your salon should reflect that.

 

Decorate, but not obsessively. Place cute Christmas figures around the shop, drape some holy from the ceiling, or maybe place a menorah near the window. Simple, yet friendly, decorations will attract customers.

 

Similarly, spruce up your company’s social media - doing so will be significantly easier than it has been in the past due to your new online platform - to appeal to holiday lovers.

 

In addition, add holiday themed colors, highlights, and accessories to your selection of purchasables. A bright Christmas red lipstick or a deep Chanukah blue eyeliner will sell rapidly this time of year and will attract many customers. It might even be a smart idea to have customers indicate whether or not they want a holiday special ahead of time on your online booking service.

 

For some the stress of the holidays is too much. These people will not find time to escape the bustle until after New Years, when things start to settle down. While mobile scheduling will help some of these customers book after New Years appointments online, it can also help to offer a high volume of gift cards during this time of year. Gift cards are a good idea to sell at all times, however they can be especially worthwhile during the Holidays.

 

It might also be a smart idea to advertise the selling of gifts cards, via window, or social media, because they can make great last minute gifts from Husbands, Boyfriends, or children, who will need to see the sale before they enter your salon to purchase it.

 

If you have taken these steps, then you have prepared yourself for this time of year the right way.