How to Get Backlinks for a Small Business Website
Wanna know how to get backlinks to your small business website? We're talking about it here on Apsense. Backlinks are one of the most important ranking factors of search engines like Google. The more highly relevant backlinks you get for your website, the more likely you are to show up when someone searches for something relevant to your business. - And the good news is you don't need to know a ton of fancy tricks or have a ton of in depth knowledge on how the internet works.
Of course, that would help. You just need to have a basic understanding of search engine optimization, SEO for short. Including how to get backlinks. All of that will go a long way toward improving your website's position on search engine results pages.
And like the names sound, a backlink is simply a hyperlink on another website that links back to yours.
A backlink is like an endorsement in the eyes of Google. Kind of like an up vote in other search engines. Think of it like, if you were to share an article link on your Facebook page to your friends, you are among other things recommending anyone who cares about you to click that link. When a website shares a link to another website, they're basically doing the same. - And before you can start actively building backlinks, it's important to understand why you must build them ethically.
Well, Google wants to protect its rankings and it will actually punish pages that try to game the system. And look, Google can easily discover if a website is cheating because it knows what a natural backlink profile looks like. Compared to any, you know, unnatural one. And they have your websites backlink profile because they crawl and catalog the pages constantly. I'm talking all the time.
So for example, if you gain 10,000 links this Tuesday and only two or three over the next few weeks, then all of a sudden you gain another 2000 a month later.
There's a good chance you are cheating. - So how do you actually build backlinks then? So you don't have to be an SEO specialist to build backlinks for your website. Here's a simple five step process that you can build into your marketing strategy to grow your rankings, traffic, and backlink count.
Starting with, analyze. So come up with a list of keywords that reflect what people are searching for to get to your website or your competitors in your industry. If you want to take a competitive stance in your SEO field, analyze the keywords of your competitors as well. - Next up create high quality engaging content that targets those search terms. Also known as keywords.
Now once you have your list of keywords, keep it in a safe place. And then it's time to assign the content to each term. Now, you can create infographics. Recommend that. You can also do videos, eBooks, blog posts to name a few.
And as a small business owner, you just need to weigh your time and cost of production.
Start building backlinks to improve your traffic to your Website, I highly recommend Trafficsbest not only for your SEO needs but for building backlinks to your site.
Robert Hebel
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