How to create job ads that attract the right candidates?

In the last few years, we have seen a trend where the unemployment rate of most of the countries is at a historical low. If you are looking for work then sales and marketing recruitment agencies in London can help. If you are an employer looking for new staff members then you are for a wild ride, as the talent pool seems to be getting shallower by the day as the best people are working for someone else. 

 

How to improve your job ad? 

 

Write your job description carefully: The best talent can only be attracted by a top job ad. If your ad looks and reads such as everything else out there, don’t be surprised if the candidates you attract are average as well. One of the first things which can notice in a job ad is grammar and syntax. It is good to be elaborate but short bullet points which are better at grabbing attention. 

 

Mind the design: Visual is another essential element for the job ad. According to research, 51% of candidates claim that they would find an ad with images more attractive than one without them. For 30% of respondents, they are most attracted to the company’s products or services. Not everyone has a team of designers at hand and that’s why it is important to create a beautiful job ad page. So, find the right designer. A recruitment agency in London UK can help you have the right design for your company. 

 

Be careful about the job title: If you have been on LinkedIn, then probably noticed a trend. There is an increasing number of quirky job titles. It has unique value as it can attract a number of candidates that can click purely out of interest. The vast majority of candidates look for different jobs through search engines, so keep the keywords in mind.

 

Required vs. best skills 

 

It’s only reasonable that you are looking for someone who has all the skills to absolutely nail your open position. When you are putting together a list of these skills, you can be sure that you are reasonable yourself. Many candidates will not apply if the list of vital skills is too comprehensive. If they don’t feel they have everything on the list, then they might not apply. This is why it is advantageous to have separate skills into two groups. 

 

 

Be sneaky

One of the best ways to decrease the number of unqualified candidates won’t cost any extra time or money. A lot ofcandidates are going through job boards and applying to any job without looking at the ads in detail. In order to contest this, you can effortlessly write a very simple instruction somewhere in the middle of the job ad. It is a simple approach but it is instant who have a real interest in the position. It is especially useful for the positions that need high attention to detail. 

 

Mention the salary

 

Even if your company is the best place to work with great culture and has tons of perks, salary matters. It doesn’t have the same importance for everyone but the salary is one of the pivotal points for a good job ad. Placement consultancy in the UK can help you with the right recruitment.