How to create a great e-commerce website?

Who would have thought almost a decade ago that a time would come when everything would be possible through the internet? If you look closely, you will find that e-commerce websites development has become so common that almost every new brand or company is using them. 

 

Nowadays the sellers are using e-commerce websites to attract and hold their potential customers. It helps them drive their sales and connect with them easily. In fact, researchers have predicted that by 2040 almost 95% of the purchases will happen online. 

 

However, many websites fail due to their ineffectiveness in providing a suitable customer experience. So they lose sales. This is what happens when user experiences are taken for granted.

 

For instance, if your visitor cannot find what they are looking for on your website, they will abandon you immediately and move to another one. With the increases in competition online, it is the customer experience that will help you build a loyal base for your company and retain it for a longer time. 

 

Here in this article, you will find some valuable tips for your e-commerce website and how you can utilize it efficiently. 

Simplicity is the key

It is not a smart move of distracting the users with clutter. If you have a lot of stuff filled on your websites like bells or notifications, then it will distract your users from the main CTA (call to action). You must focus on creating a very clean, easy-to-use, and simple design so that anyone can go through your website and can understand what you are selling. 

 

Try to make your menu options as simple as possible and focus on grouping and organizing your product. Form categories that are easy to navigate for your visitors. If you have too many of them, it will confuse your customers, they might not get what they were looking for, and it will frustrate them. 

 

You can check out the pages of many successful e-commerce websites and notice how they worked on e-commerce websites development. Are there too many categories? Is it easy to find what you were looking for? See and learn from your competitors; otherwise, what are they there for. 

Make the checkout process easy

If you make the checkout process complicated, you might prevent your customers from buying anything at all from your e-commerce website. So, you will have to make sure that the checkout process should be straightforward, clear, and easy to navigate. You must plan n eliminating the steps that are not useful at all and concentrate on getting the information from your customers. This valuable information includes the shipping address and billing details. 

 

You must give your visitors all kinds of payment options that you can make available. It is important to include alternative payment options like Paypal. This will make sure that there are no barriers in the purchasing step of the process. 

Work on Search Engine Optimization

Believe it or not, but many customers start their buying process with the help of search engines like Google. So, if you lack in SEO, you will lie behind on the search engines, and so your potential customers will choose your competitors over you. 

 

For reaching the top of Google rankings, you must ensure that your website is SEO friendly and, if necessary, take the help of SEO experts to get a better insight. You need to work on the searches related to the products that your e-commerce website is offering to reach the top of Google searches. Try including the SEO keywords in your descriptions and titles, here you need to make sure those keywords are relevant to what you are offering. 

 

Use keywords smartly on your blog posts, articles to increase your reach and make your products more visible in the market. Develop a searching team that can find some competitive keywords with high monthly searches that will basically lead to sustainability. 

 

 If you wish to gain more website traffic through SEO, it is honestly not that difficult. All you need to do is run an SEO-driven informative blog that will help your customers in some way. Your blogs need to have very informative and interesting content for your consumers. This will make them go to your site and search for your products. Thus increasing your website traffic. 

 

This is one of the best ways to put forward your company’s stories, advertise your products in the right manner, and make your customers understand and align with your goals. 

Responsive e-commerce website design

It is not as complicated as it sounds. It simply means that you are providing your customers with a standardized online shopping experience. It doesn’t matter what their screen size is or what device they are using; the same experience for all. 

 

Your user experience will decide whether your company will grow or not in the market. So you need to keep your hands working when it comes to UX design and the customer relationship management system. 

Provide your customers’ incentives

Customers have unlimited control over their online shopping experiences, and that is very different from what they get from a street shop. You must understand what a brilliant opportunity this is and use it to your maximum advantage. 

 

Give your customers the maximum number of incentives but without the use of promotional emails or non-obtrusive pop-ups present on the web pages. 

Build an e-commerce email list

Email marketing has always been the best way to drive traffic, engage with customers and increase sales. Like, you can ask for the email address through the pop-up window in the checkout process. You can do this by providing incentives in return for the email address or giving them any other option. 

 

Once you have the email in hand, you can send your customer personalized discounts and incentives through the email. This will keep you connected with your customers and increase the chance that they will buy from your site again. 

 

Try sending some blogs and articles on your website that you think they will find interesting. 

Customer service needs to be on point

Whenever your user faces any issue, you need to make sure that help is provided to them immediately within a few minutes. This will ensure their trust in your brand, and through website development, one can also retain the loyal customers that you already have.

 

You can plan on providing support to your customer through multiple options like live chat, phones, and emails. Social media is also a good option nowadays to directly come in contact with your customers. 

Reviews add credibility

Social media testimonials and customer reviews are the best ways to add better e-commerce credibility to your site. Many of the e-commerce websites are adding a testimonial section that comprises customer recommendations and quotes. You must add a rating section so that your customers can easily rate your products if they like them. 

 

Try to take the feedback from your customers after they make a purchase. It will make it easy to add more ratings and reviews to your list. 

 

Lastly, you need to make your product more attractive by using high-quality visual images. The more your images are clear, the better view your consumers get of it. Make sure that the buyers can zoom in and out of the images of products without putting in a lot of effort and on any device.