How to Choose the Best Marketplace Script

Posted by Uni Ecommerce
1
Apr 10, 2014
660 Views

When ecommerce originated, it was a simple concept of individual companies or brands selling their product in their own ecommerce site. Later, when this individual ecommerce site did not work out to bring in more traffic, the emergence of storefronts like eBay came into existence where multiple users can open their shop on a single site. Sellers had a common marketplace to sell their goods while the buyers could find the product under one roof. This paved way to multi vendor shopping cart solutions. The marketplace script became famous since it instantly builds a site or a common place for buyers and vendors to meet.


There is plenty of marketplace script available in the market. Therefore it is essential to choose the feature-rich script such that it builds the most functional ecommerce site. Some of the features for choosing the right script are discussed below.


#1 Market trend: The script should be matching to the latest trend in the market. One should check if the script covers all the functions that are required to run the ecommerce site successfully. The outlook and appearance is also very essential for the ecommerce site such that it attracts more customers.


#2 Social media: Today, integration of social networking sites have become inevitable. People prefer 'likes' and 'comments' of other user before they could make a purchase. Social media has become mandatory in the upcoming products.


#3 Mobile compatibility: Today's trend seeks social commerce as well as mobile commerce. The website should be compatible for viewing in mobiles (responsive design). Otherwise a mobile app can also be introduced such that smartphone users can view the site information and get involved in buying. Since smartphone users are multiplying in huge numbers, the ecommerce site can reach maximum number of people.


#4 Deals: The marketplace script becomes more influential among the public if group deals are introduced. People are more attracted to offers. Hence, the script features must be enhanced with group buying deals to stand apart from the crowd.


#5 Cost vs Technology used: open source technology is highly preferred for developing the script which could adapt to future changes. Also the script may be priced normally since there will be less investment in development. One can check the best pricing on the net before making a purchase.


#6 Support: It is wise to check how efficiently you will get the support from the script provider since it plays a vital role in the future. The script provider should be supportive for you throughout the installation and hosting stage. The provider must be open to fix bugs or errors after the purchase for a minimum period for free.


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