How to Boost Sales of Your BigCommerce Store During Black Friday?

"Black Friday is the time when ecommerce stores offer bumper sales and discounts to customers. If you run a BigCommerce store, you can make the most out of this period by applying the right promotional methods."

Does your BigCommerce store ready for Black Friday rush? If not, you’ve come to the right place! We can help you in suggesting effective marketing strategies to boost your sales and attain higher ROI on your BigCommerce development efforts.

So, let’s dive in little deeper.

Black Friday is arguably one of the best times for BigCommerce stores. Your sales and revenue experiences an enormous push during this period. Make sure you store is fully prepared to handle surges in traffic and check you’ve enough products in stock for order fulfillment.

Let’s discover marketing tips to help you sail through during Black Friday.

1.     Start giving discounts early to gain traction

One of the best chances to stand out from the crowd is to offer attractive deals to customers before your competitors. You can come out with unmissable discounts that can trigger impulse buying and take your business places.

2.     Create a sense of urgency with limited time offers

Your deals and discounts should have a sense of urgency in it. One of the suitable ways to do it is by posting banners on your BigCommerce store with a limited time offer. Speak to a reputed BigCommerce development agency to help you in designing the one for you.

3.     Enhance shopping experience with mobile optimization

Around 70% of online sales has been made using mobile devices in 2022. It’s mandatory for your BigCommerce store to be mobile-friendly and renders an effortless shopping experience across mobile phones, laptops, tablets, etc. You can turn more browsers into buyers.  

4.     Send newsletter to your customers for engagement

Newsletters can be a great way to strengthen relationships with your customers. You can maintain a regular touch with them using this strategy. An effective newsletter campaign can work wonders for your business when you inform your customers about Black Friday sales with interesting content. They’ll definitely keep coming for more in the future too.

Conclusion

Every BigCommerce store owner wants one thing-more sales. Black Friday provides exciting opportunity to increase your sales and revenue. Your selection of marketing activities can help you in achieving your ecommerce goals effectively.