How To Boost Bookings Websites With Digital Marketing and SEO?
Due to the mass scale spread and deadly effect of COVID-19, tourism has almost come to a standstill. Although the beginning of 2021 had been showing signs of picking up the loss, again the sudden rise in COVID cases has forced traveling to be held in check. So the question can arise, by when can we expect tourism to its previous booming state? Well, the rational answer after research and analysis is not within a few years. But what will SEO and keyword research reveal about the tourism trends? Here we have discussed the digital growth as well as the future of the travel and hospitality industry with the application of digital marketing and SEO techniques.
What Are the Factors Impacting the Travel and Hospitality Industry?
21.9% eligible population has been vaccinated for COVID19, as per the latest data, which resulted in the travel and hospitality industry to scale down even from its pre-pandemic trends.
People all over the world, especially the Australians are awaiting their respective first and second doses, so immediate travel along with necessary future bookings are rather expected to take up over the next few months. Although Statista says, the aviation industry could take years in making a complete recovery because of limited capacity on flights. Still, some airlines have started taking up safety measures like flight availability reduction and seat blocking.
In Australia, like the other parts of the world, the people are booking their travel for the upcoming months since the flight prices, currently are on the low end. Moreover, the airlines have allowed additional flexibility on cancellations and flight changes. Already bookings for Q3 and Q4 have started coming in, nevertheless, it is projected to travel will be hitting a high record by 2022.
Digital Marketing Tips for Winning Bookings
With the travelers' traveling abilities continuing to increase, the travel and hospitality firms must promote superior great website user experiences for maximizing transactions. Since remote works have become much common, and people are tied to their homes, so digital footprints have become more crucial than before.
So, belonging to the travel and hospitality industry means enforcing and fruitful content surrounding travel must be created, while your webpages must be optimized for quick loading time. At the same time, you need to optimize your relevant keywords, while maintaining the easy-to-navigate and responsive websites supporting users while they are conducting their necessary researches and transactions. When you work with reputed digital marketing and SEO firm, then the experts will help you by starting with keyword researches and guide you in identifying the highly searched keywords, which your target market is using. Leveraging digital marketing and SEO strategies prove to be much helpful in deep diving into the places the consumers are searching to visit.
With travel bookings increasing, maintaining a digital strategy for every single step in the buyers' journey is vital. Here is how the digital marketing and SEO experts work for attracting travelers to your website.
i. Creating subscription-based newsletters offering travel and booking insights along with the promotional offerings. Here, the user information is received for targeting them with beneficial resources and information later.ii. Developing an engaging as well as gratifying social media experience so the users can drive experience related to traveling with your brand.iii. Making website bookings much easier. Travelers will look out for quick and easy booking options, and you have to maintain speed along with smart transaction flows for keeping their attention.iv. Leveraging influencers and previous travelers for promoting the experiences they gathered by traveling with you.v. Creating a data-driven content calendar according to the destinations and experiences, the travelers are likely to expect and access while booking at your website, like beaches, nightlife, food, drinks, and parks.
Schema Befitting Travel Hotel SEO
Schema is defined as the structured data markup providing information regarding the contents by defining its specifications to the search engines. Schema markup is used for search engines to understand better. The original developers of Schema include Google, Bing, Yandex, and Yahoo.
Hundreds of schema entity types are existing, so before using the schema, it is essential to determine the exact entity types to be used. Schema.org provides the full list of schema types.
The vital schema entity types suitable for travel and hospitality comprise of –
i. Schema for a trip for indicating full trip, sub trip, part of the trip, and moreii. Schema for a flight to inform the search engines you are even offering opportunities for flight booking since flight bookings have increased this year, and there is a lot of Google Flights competition.iii. Schema for tourist attraction for places in the specific geographical areas typically seen as tourist destinations.iv. Schema for the hotel room to leverage it and inform the search engines of the floor plans, bed types you are offering, occupancy, property types, and more.v. Schema for suite room for denoting to search engines the luxuries you are offering in your suites.
As tourism begins rebounding and tends to its previous fortune, it is a must that we do not forget the pre-and-post-COVID as well as vaccination. In any case, these discussed tips will be a lot helpful in the marketing strategies along with SEO planning for your hospitality and travel brand. Talk to the experts regarding market insights and clearly understand the search and market trends related to your target audiences so creating the best content strategy becomes easier. Likewise, you can gain an edge over your competition, thereby increasing travel bookings through your website.
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