How the Power of Branding is Changing the Landscape Marketing
Various corporate brands now take personalities to attract people online. Most companies try to achieve that by building a strong brand image and thus, brand loyalty. To make that happen, they take the help of a brand advertising agency. Such agencies excel in creating well-crafted marketing materials that can achieve the objectives brands want. Shall we explore a bit more on this topic? If yes then let's go!
A few Examples of Successful Online Brand Marketing
The marketing we see today, especially digital marketing, has become all about appealing to the niche. While also gaining sales from the broader market through pure word of mouth. Meme marketing is a new trend, but if the brand can catch this trend, it can be very profitable. Let's find out how!
Barbenheimer: It all started when both movies, i.e., Christopher Nolan’s Oppenheimer and Barbie starring Margot Robbie were set to release on July 21, 2023. Due to being opposite tonally, people started to make memes about it. This spread like a fire and the studios used this opportunity for meme marketing which of course worked!
Nothing Phone Brand: Under the leadership of Carl Pei, the ex-founder of One Plus, brought the same brand marketing to his infant smartphone company. His hype marketing brought him huge recognition even before releasing any product.
Apple: No one can beat when it comes to Apple’s marketing. Through sheer brand marketing that made everyone aware that Apple is all about premiumness and Security. This kind of storytelling has helped Apple to be a trillion-dollar company, with persisting brand loyalty.
Zomato: This company is well in the digital space for its unique and trendy marketing. In 2019, they tweeted, “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye,”. This meta tweet immediately caught fire with over 18,000 likes. As usual, other brands also used this tweet in their way to be a part of the viral trend.
How Does a Digital Advertising Agency Help in Brand Building?
Many corporate companies go with a digital advertising agency for better marketing purposes. Such agencies have all the tools to boost brand image. For example, making viral trends or following trends to attract maximum audiences. There are also various advantages of a digital marketing agency which we will look into now;
Increasing Awareness: By creating high-quality content, an online marketing agency can create a good brand image. This will leave a positive impression on the target audience who might come back to make.
Converting Interest to Revenue: An agency will make sure that you receive good results at a minimum expense through measurable data. This method is basically known as ROI or return on investment.
The Impact: It does not matter if you are a small player or a big one, top marketing agencies in the digital sphere can change the game for you. They can use a variety of internet marketing tools such as SEO, SEM, SMM etc.
Conclusion
The power of the brand is everything to win the business race today. Every company is in a rush to build an image that will serve them for years to come. In that rush, the one who is running the chariot is the digital advertising agency.
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