How Packaging makes Brand Awareness in the food and beverage industry?

Packaging is one of the biggest factors in making your product a success...!

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Packaging will not only attracts your consumers but will also keep your products safe in transportation, keeping it fresh. Your consumer can count on a fresh item when the product hits the shelf to their hands, reinforcing the quality of your brand and item.

According to the report, “the global demand for sustainable packaging market was valued at around USD 250 million in 2017 and is expected to reach approximately USD 400 million by 2024, growing at a CAGR of slightly above 7% between 2018 and 2024.”

As you know, over the past few years, the consumption rate of food has been increasing rapidly. The packed food is gaining momentum with extended shelf life across the globe. It has fueled the expansion of the packaging market and became one of the most significant factors in the growth of the food and beverage industry. Besides, the growing e-commerce industry is also providing many growth opportunities to the industries manufacturing the packaging machinery.

The packaging equipment like bottle capping machines, rinsing machines, bottle washers, liquid filling machines, and labeling machines are important packaging machines for packaging food and beverage products. 

The machines required by the food and beverage industries include the following:

• Cleaning equipment
  

There are several products in the Food and Beverage Industry that need container cleaning equipment on the packaging line. This container cleaning equipment help to make sure that the product does not remain contaminated due to dirty bottles during the production of the bottles.

• Filling machines

The filling machines for food will be based on the product itself as foods and beverages can range from thin, free-flowing water like beverages to thick, dense products like peanut butter.   For example, Gravity fillers or Overflow fillers will work for low viscosity products, while pump fillers and piston fillers can handle the thicker foods and beverages.  

• Labeling machines

With the help of labeling machines, you can apply labels to all shapes and sizes of the products packed. The label carries information regarding the ingredients and nutritional information.

• Capping machines

When we talk about capping machines, the products need a correct cap based on their shape and size, such as jars, cans, bottles, or several other containers. A single capping machine can handle a wide range of bottles, cap types, and sizes with the little adjustment necessary. 

Thus machines like gravity filling, bottle washers, fluid filling machines, labeling machines, or bottle capping machines play a significant role in increasing productivity, reducing the labor cost, and are time-saving.

However, the demand for food and beverages will never run low, so it is not astonishing that the industry requires a large variety of products and packaging machines for them.