How Much Does it Cost to Print Postcards?
A postcard is a thick paper for writing and mailing without an envelope. Despite the internet growing at an incredible rate in the past few decades, print media remains relevant today. Most people prefer postcards to advertise because they have many advantages.
Postcards are the way to go if you want to create more profit for your business. However, depending postcard service you want to use, the printing price may vary. Learn more below on how much it costs to print postcards.
Advantages of using postcards
Some of the advantages of postcards include the following:
- Affordable- postcards are perhaps the most affordable advertisement method. They are suitable for small businesses without a huge budget.
- Tangible – unlike emails and tv adverts, postcards are tangible; hence they create more curiosity as the customer sees them more frequently.
- Personal- postcards are more personal than marketing emails and tv adverts because customers receive them in their mail. This creates a sense of personalization with customers. Hence customers are more likely to read than ignore them.
- Non-intrusive – most businesses use postcards as reminders for existing customers. Also, you can use them to attract or create awareness among potential customers. Most people prefer postcards to other methods because they are not intrusive.
- Trackable – You can track how your postcard campaign is performing. This is a great way to know if you need to target more customers or continue with the same mailing list.
Things to consider before printing
Final postcard size
This is the final size of the postcards you are going to mail. Pricing may differ depending on the postcard mailing service you use. Also, the printing price of your postcards may increase as the size of the postcard increases.
Does your postcard have a UV coat?
Many of the postcards you see have that extra shine on one or both sides. Only some postcards require this, but you should be aware and let your postcard printing and mailing service know if you do or do not.
Color
Color is an important aspect of postcards. You can use full color on postcards to make them look appealing. Also, you can decide to use black and white on your postcards if you don’t have enough budget to use colored postcards.
Paperweight
Typically, most postcard printing services use different paper weights to print postcards. Most paper weights range from 8pt-16pt. You can choose any paper weight depending on your preference and budget. For you to send a postcard via mail, you must print it on paper that weighs at least 9pt
Using paper with at least 10pt weight is advisable to avoid paper reprinting.
Printing
Costs might vary significantly depending on the card’s design. Although more expensive, complex cards are more likely to perform better. Printing on a heavier material or incorporating changeable data within the design are two strategies for grabbing attention with your postcard. Larger postcards are more apparent and have more space for information and design, but they will cost more to print and may require extra postage.
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