How making a quick checklist for custom logo design helps?

When a customer has hired you to provide logo design services for their company, the first thing you need to do is to prepare a checklist. It is a very handy thing to have one, which will give all the information needed to inform the client. In order to keep the client happy and contented, it is important to do the homework, because regardless of how well you design, the client may raise a point or two that may hurt your morale.

Meet with the client and record everything:

Record all the conversations between you and the client in an initial meeting. Ask them if they have an idea or a sketch that can help in creating a logo design. Hence, these can also help you do a lot of research of your own and start implementing on the ideas through mood boards.

Hence, in an ideal scenario, after the client meeting is done, you have to reflect back on the following:

 

i.            How frequently a logo can be utilized

ii.            Long term and short-term goals of company/client

iii.            Target audience

iv.            Services, core values, and the product

v.            Identity and branding history of the company

 

i.            How frequently a logo can be utilized

In order to create a logo design services for a company in the USA, it is important to know about how frequently will they be utilized. Think about an owner or a company investing huge amount of money only to see their logos not used everywhere. It is simply not possible to ignore it altogether.    

 

ii.            Long term and short-term goals of company/client

It is important to get all the details related to both short term and the long-term goals in order to create a logo design of a company/client.

 

iii.            Target audience

Another thing that matters the most, while opting for a custom logo design for a client. It is important that while creating a logo, you should consider what is the type of business and what is its target audience. A logo design should be a catchy one and should attract relevant target audience.

 

iv.            Services and core values of the product

It should also be noted that the logo design of the company should be according to the core values and services of the product.

 

v.            Identity and branding history of the company

Before you create a logo design according to the company’s will, you should be aware about this history and branding. You will have to go in deep detail and access all the history of the company from the very beginning.