How Important are Keywords to Your Site!!
October 14, 2011
How Important are Keywords to Your Site!!
In the beginning "Key Words" where the most important determining factor; on how your website would be ranked, with the search engines. The better the keywords you used the higher the score you got for your sites rankings. However, they’re just one of dozens of elements that are taken into consideration.
So what are keywords, what role do they play, within our site, blog or articles we submitted to search engines? Keywords are the words the users type into the search boxes when they are looking for a product, advice or anything that they may be looking for. Simply put, keywords are the words that are used to catalog, index and find your website.
So when you’re writing an article for your blog or website, think about who you want to target, who your audience is going to be, what your niche market is. Keeping them important factors in mind you will select specific words that will be searchable within your audience. This is an important step, let's face it; you want readers who have an interest in your article or whatever it is that you are marketing.
Spend some time and do some research on your competition and see how their site ranks and why it ranks higher than yours. What words have they used, that allow search engines to finding their site? Understanding your competition is vital for your success, after all, you’re competing against them. Why waste your talents and never have any unique visitors, visiting your site for lack of preparation.
Here is an important element to always remember, when writing your script, make sure you're using the keywords you will use to become searchable in cyberspace. This will become a good habit if you always remember to use your keywords in your article; you will get noticed and clicked on.
There are two different types of keywords, branding keywords and generic keywords. If you’re not using the branding keywords you will surely miss out. These are words that are your business name, description of what your business is all about and, of course, the product or topic your marketing.
Generic keywords are words that are not branded with your business name, for an example if your website is www.outdoorsports.com you would use words such as knives, fishing rods, guns, lures, tackle boxes, accessories, sleeping bags you get the picture.
These are important steps for you to get noticed and clicked on the World Wide Web, if no one chooses words that are relevant to your site then you’re missing the boat and wasting your time and talents with your creative articles.
I hope we all benefit from the information l have shared l will talk more about are elements that will have a true effect on how your site gets ranked and clicked on...
Here is a simple tool you can use to help you with the selection the words you should use on your website, blog or an article you write.
All The Best,
Joseph F. Botelho
Comments (21)
Paula van Dun
6
Social Marketing works.
Good article. i would like to add that people also use synonyms and short phrases rather than only the most obvious. I.e a shoe shop can add boots, shoes, etc. in which there is much competition. He could also consider adding a line such as "comfortable shoes to wear under a wedding dress". He could post an informative article about what to consider when buying shoes for under a wedding dress and some tips. Competition much smaller for this. Another important thing is to create specific meta's f