How Does Event Photography Help in Building a Brand? | ANTS Digital
In today’s highly digital world, for a brand to make some noise and be heard, let alone loved, it is crucial to be active on social media platforms. If a brand’s event doesn’t make it to social media?... well!... it didn’t happen at all! So, it’s very imperative to capture it all, through event photography.
A study of the top 10% of posts made by over 30,000 Facebook posts shows that photos had an 87% share of the total engagements!
So how does photo marketing help a brand?
Promotes the brand or event via social media and other online channels.
Leads to enhanced consumer engagement.
Helps in reinforcing the brand’s identity.
Helps in generating data on prospective consumers.
An effective marketing tool
However, only posting pictures on social media and other channels won’t suffice. The images should be of high resolution and high quality to generate interest and increase engagement.
High-quality cameras and other high-tech photography equipment should be used to cover such corporate events. Professional photographers are trained, and have the expertise to use the right angles, lighting and equipment to capture the event in the ‘correct light’.
So, how does hiring professionals for event photography help?
High-quality Pics
It is not the best of ideas to rely on guests to take pictures. We all have seen enough bad pics posted online and will concur that it is not the best way to promote the brand.
While one can get good pictures on phones, they require good lighting and struggle in low light conditions.
Therefore, a high-quality professional camera handled by a professional will bring the best results.
Money, time and effort go into organizing a corporate event. Therefore, it makes logical sense to hire a professional to cover the event.
2. Shots Taken According to the Digital Channel
Be it formal, casual or candid shots, all pics can be captured with ease by a professional photographer. These can then be used according to the platform they are being shared.
These can be further trimmed, or special touches added (border, company’s logo, a special message, etc.) to increase engagement.
3. Real-time Reporting
Having a professional and consolidated database of pics equates to sharing these on identified platforms simultaneously.
Since the source is centralized, these can be edited (if required) and posted quickly.
Since it’s a professional job, it will ensure most people are covered, and people love to see themselves on social media!
Therefore, increased sharing and engagement.
4. Highly Engaging Marketing Material
Taking on event photography services ensures the company has a stock of pictures that can be used for marketing for a long, long time.
These can be used to create awareness about the brand, much beyond the event can be used as promotional material in future events.
Make sure to use this photo shoot as an opportunity to shoot your products in all possible permutation and combinations. These will be a huge help in all future marketing efforts.
Therefore, event photography is a fabulous and highly engaging way to build a brand. Taking the event photography services of professionals is the best way to get the best out of this medium.
AUTHOR: Rohina Chawla
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